You use instagram for your business marketing?
Wondering how to drive traffic to your website?
Then keep reading this article to learn some simple methods to generate great traffic for your website. So, let us start.
#1 Add your website link to your profile info:
This is the first and foremost thing you should follow. When you are creating your instagram account, you need to fill the profile info. In this section, you have a chance to include your official business website in the URL section.
When people are about to see your profile, they will definitely visit your website to know about you more. This is directly driving traffic to your website. You need not struggle further with this step. You can attach any link to this section.
This tactic can be used to drive traffic to your blogs, e-commerce portals, business directories or any other websites.
#2 Call your audience to an action:
Users generally visit the posts and scroll down the page. But if there is any CTA (call-to-action) on an interesting post, they will definitely do it. So, layer some call to action tags on the images you are posting.
For example, in the above pic the author has called the users to join and get discounts. This can attarct the users and most of them tap on the link. This can drive to their ecomerce website. Thus, they are increasing the traffic to their website.
#3 Add URLs in your videos:
Multimedia content attracts instagram users. Once they find any visual content very funny, they want some more of the kind. If you include a URL on that visual content, they will visit that website to have more fun. This strategies works out well for videos. So, if you are posting any videos, use an anchor text like 'for more: www.xxxxxxxx.com'.
In the shown example, you can find a URL on the video. When people find the video useful or funny, they will definitely visit the website to have more such videos. In theis way, that website is getting traffic from the instagram.
#4 Make use of instagram ad services:
Recently, instagram has announced that it opens its API to post ads for all the brands and companies. So, you can post ads on instagram with less effort. With general instagram posts, you can reach the people who are following you on instagram. But using the paid service of the instagram, you can make your exposure to any instagram user. This is possible as you are using an Ad service of instagram.
You can post your ads in different ways like videos, photos or carousel. With the photo ads, you can post a single photo that can tell entire story to your users. With the videos, you can upload a video of 30 sec. Carousel is different from the others. It is like photo ads. But, you can use multiple photos to describe the tale of your company. With these ads, you can create more brand awareness among the instagram users.
#5 Reach the Influencers on instagram:
Some people do not listen to strangers. But, you need to reach as many users as possible. In such cases, you need some support from the influencers. These influencers are the users who are more active on the instagram. They are very famous for their posts. They are the most followed users on the instagram.
If you reach these influencers and make them to promote your posts, you can reach all the users you want to reach. You have to impress them to share your posts. Then they would do so and their followers can see your posts. You can also tag them with your posts if you are maintaining good relations with them.
Finally, all there are five simple steps that can drive extreme traffic to your website. These are the best practices you can implement. Apart from these strategies, you have to maintain the quality in your posts. Else, there is no use following any tactics and spending money on the paid services.