When we talk about Instagram, the first thing comes in our mind’s photo sharing social network. When Instagram launched there was no option to add video. So the marketers have to show their advertising through attractive content with the picture. Time passes after that Instagram’s team realize that Video plays a vital role in generating more lead for any business.
So In 2014 Instagram added Video features in their app to support marketers to get more followers and convince their customers about their product more clearly.
Earlier they have added only 15 sec video option but after seeing the demand and value of video Ads in the year 2016 they added 60 sec video option. Nowadays every business on Instagram using video option for the advertisement of their product. If you are following brands on Instagram and scrolling your profile down you can see that many videos is uploaded by different brands.
On Instagram Business competitions is tough as Facebook and other social network site. So you have to come with a creative way to gain traffic for your ads on Instagram. Because Instagram provides you only 60 sec to capture the attention of your audience. So you have to use every second count.
So through this article, I will discuss some of the to video strategy to make an attractive video ads for your brand on Instagram.
Start With Go Behind the Scene
Instagram video option give you the opportunity to show your customer something which you never show them before. So take your customer backstage of your business and show them how you make the product? Introduce them with your employee, Take them to your company event.
Insight look of your business will make feel customer that they are more connected with your brand. And will help you to establish a good relationship with your Customer. It will also create customer’s trust for your business.
What to Video?
This is the place where most of the marketers get confused how to make a mixture of content and video ads marketing. To get the attraction of the audience showcase your video by showing them, How they can use your product to solve their common problems. And how they can utilize your product to do something new. Marketing style change so instead of waiting for statics image go for dynamic and use the power of video to drive more traffic for your business on Instagram.
Promotion of Your Video
As I said above in this article that lots of marketers are using the Instagram platform to promote their product. So to compete with them you have to be creative. While making a video for your ads not only show your products features and their prices. It will look bored to your viewers.
Be creative in your ads making. Make some story and relate your product with that. For example, recently Coca-Cola company made ads for the winter season. This makes your ads memorable and people don’t forget this type of ads.
Be Funny and Entering With Your Ads
Nobody is visiting Instagram for finding Businesses. They visit for entertainment. So fulfill the needs of your customer by showing something funny and Entertaining with your product ads.
For Example, Virgin America Airlines did the same when they are hosting their site for the first time.
Advertising through video gives you more opportunity to convince your customer for your product. It helps you to generate more traffic than the static content. But you need to be creative while making a video for your product. Above point will help you to create a creative and attractive video for Instagram advertisement to gain followers for your business.