Have you been marketing on Instagram? Are you wondering how to use Instagram stories for business?
In the mid of 2016 Instagram incorporated a special feature called “Instagram Stories”. Soon after it was launched people started to compare this feature with that of Snapchat’s Story features. Although both of them bear a striking resemblance, on can still say that Instagram Stories feature is somewhat different from that of its social rival.
The stories feature enables the user to share photos more frequently transforming them into a form of a small story that eventually fades away after 24 hours. While the traditional Instagram posting of photos typically showcases your perfected captures. The stories feature enables you to present some small yet lovely moments in front of your Instagram audiences.
With around 500 million active users this image centered social media site is slowly turning into the wrestling ring for various established brands. And this rising competition is leading to a scenario where over posting is getting more of a common thing. Thus Instagram introduced this astounding feature in the first place just to minimize this flooding of posts.
It comes in with a totally separate place for marketers to keep posting at a frequent rate without actually overflowing their business accounts with the posts. But in order to utilize this feature to its full potential marketers need to keep certain crucial things in mind. In this article, we are going to discuss the various ways a marketer can use Instagram stories for business.
3 Wonderful Ways To Use Instagram Stories For Business:
#1st Way: Deliver Exclusive Offers Via Instagram Stories For Business
A simple recipe also turns out to be delicious when served at the right time, in a proper way. Similarly, a special offer turns into an exclusive one when served in the correct manner. Thereby Instagram stories can be your right way to showcase your giveaways to your audiences and customers.
One simple technique to present your customers with an offer is by referring your Instagram audience towards the link you gave in your bio. Initially, you can proceed by posting and coupon announcing the special offers of your brand which will be expiring within 24 hours. This will certainly a crowd puller and you can utilize these coupons to direct your visitors to your bio, from where they will get a clear access to the landing page of your brand.
The time critical nature of the Instagram stories for business will create a sense of urgency among your audiences and existing customers. Leading to a huge traffic to your landing page, simultaneously boosting up your online sales.
#2nd Way: Display A Glimpse Of Your Creative Processes Using Instagram Stories For Business
Whether it’s a rough sketch of what you’re about to create or the final shots of your ultimate artifact. Keep your Instagram users posted with all these sorts of images in order to draw their attention towards your brand. Besides it also makes your customers curious about your upcoming products a well as builds a new level of trust among them.
Leveraging the power of Instagram stories for business provide your customers with a sneak peek at the designs and foundation of your latest and yet to release products. Showcasing the power of your brand make them realize what your brand is capable of doing.
#3rd Way: Show The Raw And Informal Side Of Your Businesses With Instagram Stories For Business
The lifespan of each story may not be longer than 24 hours but surely it’s effect is deeper than you can even imagine. Thus come up with an innovative way to create polished stories so that people can get a perception of human touch in your brand.
This might be the key way for you to gain potential customers keep the existing one delighted. Consider showing some of the insights like behind the scenes of your business as this will definitely come in handy.
With rising competition in the field of Instagram marketing, the Stories feature set new trends. And since a majority of businesses are yet to utilize it properly, try to gather as much information as you can about its procure usage. And who knows by doing so you can actually convert ample of your Instagram page visitors into your genuine customers. So if this post seemed interest generating share your thoughts and suggestions via your comments.