Instagram, one of the fastest growing photo sharing app, it is also shockingly one of the most underutilized by Businesses. Even they’re using Instagram and its most famous hashtag #Selfie to market their brand. So, here are a few tips for using Instagram like a pro with Selfie Way!
The word “Selfie” became the word of the year in August 2013 and was added to the Oxford Dictionary. Selfies have taken the 21st century by storm. Nowadays, Selfies are not just for teens. Businesses and brands are actively using Selfies for boosting their brand’s street cred. Here is how you can make the most of this trend for improving the shrinking sales figures.
With the ever-growing magnitude of mobile marketing and the front-facing cameras of the Smartphones, selfies although slowly but have surely made a place in the social media marketing strategies of the brands. Being a small business owner you, too, must consider how selfies can help you humanize your brand.
The Power of Selfies
Selfies can be used by businesses to personalize their message and spread their words to every nook and cranny of the world. Advertising tends to be big brand oriented. The selfie takes away the big brand from the core of the message and adds the human element. Isn’t that what we all crave for?
Selfie is undoubtedly an incredible way for all type of business and brands to exhibit their human side. Asking your customers to post their selfies using a brand-related hashtag works as a free marketing approach for your business. What can be better than thousands of social media users sharing their images using your products or your #brand or #company?
The Growth of Images in Marketing
It’s no secret that social media is a powerfully image-driven trend. Facebook’s reconfiguration has even made images larger and more noticeable. In Twitter also, the images can be included in between 140-character tweet. Whereas Instagram is particularly image-driven social networking platform.
With everyone from Barack Obama to Ellen DeGeneres, Miley Cyrus to David Beckham getting in on the action, selfies have become a thing and have exploded into one of the consequential social media trends over the past couple of years.
People love taking and sharing pictures, which have ultimately led to the growth in the selfies and other pictures in marketing. Interacting with images and short videos is much easier than composing a long post or tweet. Pictures are worth a thousand words. In the busy social media environment also, they offer a nice diversion and make brand’s word reach their target audience. Selfies are no longer only a silly time-waster, rather they can be used as a useful marketing tool for smart and savvy brands. Today there are numbers of social media and apps that are visual content driven. Instagram, Pinterest, and Tumblr have been the most popular ones in the recent years; SnapChat in recent times catapult from out of nowhere; and the leading social networking platforms are starting more encouragement for rich media (e.g. Facebook Timeline, Twitter Vine, LinkedIn Portfolio and Instagram Video).
Pictures have the power to entice people, express a story, and share even those information that is full of twists and turns in a simple and easy-to-understand way. A perfect image can draw out emotions and feelings, and turn people more interested to pitches.
Lots of this gets to the mindset of marketing. It’s been shown that pictures do better than phrases when it comes to seeing into our defenses; they easily and instantly grabs the main part of the brain that is responsible for holding the sway over logic and emotion. Images can be a powerful solution to share brand traits and thus drive engagement as well.
Selecting the right image is very important, but it may be a real mystery for many people! Whatever images you pick, it must be the one that is influential, relevant, amuse, drive in and delight your prospects.
How Can Selfies Be Used on Brand’s Instagram Profile for Attracting Customers?
1. Share Pics of Your Staff
Sharing the pictures of your staff and employees can help in enhancing the public facing company personality. Start showing the persona of your corporate with people through Instagram. Customers believe when they relate a business with the real faces behind it. Nowadays people prefer doing business with brands they like, know, and trust. Customers value transparency, and selfies can do this. Selfies are an effective way to personalize and humanize your brand and imbue the feeling of “knowing” a brand. Post pictures of sharing the birthday party of any staff member, or when any new member joins the team and others. Snap pics of such perfect opportunities and share them on Instagram using relevant hashtags. Gone are the days where the curtains of a corporate are kept closed.
2. Get Your Customers Involved
Encouraging your customers to share their selfies using your products or services is a perfect way to show your talent to others in a very real way. Selfies offers prospective customers a look into the different offered products and services. When a customer posts a selfie using your products, ask them to tag your brand using your hashtag. A hash (#) followed by short phrases or words that highlight a particular topic is a ‘hashtag’. Hashtags which are kept short and sweet work best. The followers love seeing ‘real people’ and thus boosts the social signals for brands by ‘liking’ the pictures. Also, sharing a selfie with your customers will ultimately act as an ultimate social proof and/or a type of testimonial that other people look for on social media.
3. Share Pics of Happy Customers
Posting pics of happy and satisfies customers acts as a testimonial. It’s a human tendency that they will not certainly believe in a text-based testimonial shown on a company’s website, but when a customer shares their post-purchase pictorial affidavit on a social media, the viewers’ tendency to believe the message rise steeply. The satisfied customers are usually more than happy to do so as they would want to proudly flaunt their recent purchase. As the old adages go- “a picture is worth 1000 words and so is the visualized testimonial.
Do It with GramDominator
Now it’s up to you how you take the opportunity. There is a very simple way with which you can market your online business in various E-commerce site through Instagram. For marketing your brand on Instagram, you can take the help of GramDominator’s Instagram marketing tool and enjoy your brand marketing as well as advertising.
A Quick Wrap Up:
Integrating Instagram into your social media map of marketing tactics won’t be much added to the workload – as its user-friendly and sharing images to it will make you much more noticeable!
To sum up, make sure that you feature your brand’s Instagram profile on your official website. It’ll enhance the brand’s online as well as social presence. Leverage the concept of ‘selfies’ into a true, effective customer engagement strategy. So, get mileage out of the “selfie” for your brand and let your audience and customer know your brand closely.
Is your brand already been cracking down selfies as a means of promoting brand identity? If not, what has been holding you back? If so, share your experiences.
Be a brand with personality!