Are you providing relevant resources and amount of time to your Instagram marketing strategies? Well, it doesn’t matter whether you are launching your 1st social strategy or not. Nothing can transform the fact that Instagram is the big part of whatever you do and is emerging with its latest features throughout the world. For proving this let’s look into the statistics which can say Instagram is a growing platform.
Now moving on to the latest news and the features of Instagram. Some of them are listed below.
- It has more than 500 million users with nearly 100 million photos and videos shared per day.
- Now people are able to pinch and zoom the photos and videos on iOS app.
- It introduces videos and event channel in the section which is named as “Explore”.
- The ‘Stories’ feature is introduced by Instagram so that people are able to share their daily moments which will include photos and videos too. The interesting thing which this feature has is the photos and videos which you had uploaded will disappear after 24 hours and will not be seen either in your feed nor in your photo grids.
- It will give users the ability to filter the comment streams on their posts.
So it’s the time to see how businesses are going to use the latest features to escalate their business.
Businesses are going to use the stories feature. How?
By creating the video ads with the Slideshow
As we all know that it was launched in the last October. Businesses are making use of the slideshows to create videos ads. These videos are considered as the lightweight videos which include still photos. This can be proved to be an advantage for the businesses which don’t have enough time or resources, as they are able to create the videos with the assets which they are already bear.
Now moving on to the next feature that is stories.
Eager to know how this feature is going to be used by the businessmen? Then let’s see!!
It was around two weeks ago Instagram launched the Instagram Stories. As I mentioned earlier this feature allow you to share your daily moments and they will just disappear after 24 hours. This feature has inspired people to come out from behind cameras and share their behind the scenes moments, day to day happenings and personality through stories. This activity is not only carried out by the people out there but also by the businesses of all sizes through the world. Though it’s the startup of the latest features but the type of stories which the brands are sharing is quite impressive. It starts its journey from behind the scenes to the new products which they offer, from automobile to the fashion. It’s fun to see the business’ shine through the stories which they are sharing.
Mentioned below are the brands which are approaching for the use of these features.
In this behind the scene story it had shared a rainy story not only to show the dramatic Germany countryside but also the latest features of the newborn vehicles. It had also shared the compilation video and also the photos of the photo shoot of Mercedes-AMG model.
It is the multi-platform travel media brand. It had shared its first Instagram story from Germany (Mosel Valley). It’s associated editor took the followers on a tour. And at the end of the story it had captured a shot of its site furthermore encouraging the viewers to go to its Traveler’s choice awards.
This had showcased its first short but tasty story on its iconic caffeinated drinks. It had used both the videos and the photos to inspire people out there about the story of the perfect summer drink. It is described as the chilled cold brew and iced Americano with cream.
This was the latest craze of the features introduced by Instagram. Though people are not used to this feature of Instagram but still they are experimenting with various stories. Hope you are to inspire by the use of the latest features introduced by Instagram. If want to avail some more facilities on gaining followers, etc. you can visit various features and blogs on GramDominator.
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