Instagram is the social networking platform which allows you to have the best quality pictures. Also, many businesses are using Instagram stories for their business growth. Are you using the same? Have you experienced the advantage of Instagram stories?
Are you wondering how it works? If it is so, then I’ll let you know, how? We have always come up with the solutions which can provide benefits. So let’s have some ideas for Instagram Stories and then later we would let you know how efficiently you can use the same for business growth.
In our upcoming paragraphs, we will present you several techniques by the help of which you can improve your business growth with the Instagram stories. Also, you will know the ways to take your business to the next level.
Why should Instagram Stories be considered by the marketers?
The feature of Instagram stories was rolled out in the year 2016. According to a famous Instagram marketing expert, Sue B. Zimmerman Instagram stories are the features which should be considered by most the businessmen. According to her merging a content to tell a story is the most creative work. She said that with this you are creating Instagram stories that can engage your viewers from the start to the finish. Also, prefer creating Instagram stories that are original on the Instagram platform rather than copying it from the other networking sites.
The pointed part will help you to create Instagram stories. The three benefits of Instagram stories are:
- Instagram stories always direct your followers to your Instagram feeds, where your posts are available. (And we know that these stories disappear after 24 hours)
- And if you manage to provide such stories which are engaging and entertaining will provide you, followers. They will be the one who will consume your content.
- If you are getting the engagement for your content then you can consider this as an algorithm which gives you the idea about what people are seeing in their Instagram feeds. This is so because these stories boost the engagement with your Instagram posts. It also increases the chance of showing the top news feeds of people.
Instagram posts and stories
We all are quite bordered about the highly produced content that marketers on the regular basis feature on their feeds. But according to Sue business shouldn’t focus on the high production values on Instagram, as per her it’s not necessary for the Instagram stories. Sue also mentioned that there are businesses who are using Instagram stories in the different creative ways. Some businesses make stories which are different from the regular feeds on Instagram. Let’s take an example of Jenny Schatzle.
She is a gym owner who has used Instagram stories to let people know about her new sessions in her gym. She has used them in such a way that they work like the ads. And this is a completely new approach for making use of her regular post about her business.
Many companies are using Instagram stories
Yes, this is true that many companies are using Instagram. Many have successfully taken the advantages too. To make you aware of another interesting way to use Instagram stories I would like to tell you about Jugglin Josh, who is an entertaining juggler. He took the help of Instagram to learn what types of videos he should do which people can enjoy watching. For this, he asked his followers to tag him in their favorite video clip. By this, he came to know about his viewer’s interest and further, he can work on that.
Create engaging story
Now the next thing which you should consider is about how to create an engaging story? For this, I would suggest you make your stories easy to spot. For this, you can use only three colors when you draw or write text. The colors must be consistent with your brand.
And when you come to write the content, then you have to be clear with your beginning, middle and the end part. Make your focus on how efficiently you can educate, entertain and inspire your viewers in the best valuable way.
Then you have to consider whether you are better in writing or videos. No matter if you are not good at the camera, but you can be better on videos. The only thing you have to focus is that what will be working for you. And the well-known part is that it has to be quality over quantity. Just create stories that are having some strategy and intentions and you will rock on Instagram.
Over to you
These were some of the points which can prove you that why Instagram stories are effective for any business. Hope I was able to explain you the same. Share your views on this post.
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