A business using Instagram is a way to build followers and connect with your customers. A business on social media needed insight about their overall performance of their business.
so Instagram has officially announced about the new Instagram marketing tool. Which will help people to make their business go viral using Instagram marketing platform.
They added features like business profile and ability to create ads from the post directly using Instagram mobile App.
Adding this marketing tool to Instagram will enhance business on Instagram. Instagram said that this Features would help entrepreneurs to achieve new pillar of success in their business on Instagram.
Instagram analysis team found that business on Instagram wants ability to stand out on Instagram.
secondly, the analysis that business on Instagram needs more insights into their post-performance. And the last one they realized that businesses want more followers for their businesses.
keeping these all insights in mind company develop Instagram Business profile. This Instagram marketing tool will make your profile different from other users. Through Business profile module you will make easy to connect with your followers. And these Instagram marketing tool will also help Instagram to gain more users for business on Instagram.
Let’s jump to newly added features of Instagram and see how much it will help you to build a strong business on Instagram.
Fabricate your business profile for free on Instagram. Users with a Business profile can choose different medium to communicate with their customers or stay in touch with their customers. They can make text, call, or email by tapping the contact button. You will find the contact button next to the follower in your profile. Contact button helps your users to stay in touch with you and get the location of your business.
The location tab will be appearing at below of your user profile. clicking on that users will get the direction of your business from their current location.But there is some term and conditions, the business profile is open for those business people who having an account on Facebook.
This new features of Instagram marketing tool will help businesses to get information about followers and the post they are making for their product. Insights will help you to learn more about the behavior of your audience toward your marketing strategy. Instagram believes that through this features you will create more traffic for your business.
Insights features contain modules like a top post, impressions, and engagement around your post and give you full information about your followers like their age, gender, location etc.
This module is valuable for the business person, especially when it comes to figuring out when you have to make the post so that you will gain more engagement around your post. It will show you a most popular time of a day your follower are using Instagram.
Top post module will give you report about your 7 days post it will tell about the engagement of your followers with the post . so that you can work on the post to make it more creative and gain more traffic for your product.
Quick video which shows Instagram Insights features
Promote Instagram marketing tool will help you to make your Instagram post ads right within the Instagram app. Helping you to connect even with more customer.
To run Instagram promotion you have to choose a post from Instagram which is already posted by you and add a call to action button so that followers can make click to know more about your ads. This Instagram marketing tool will help you to choose your target audience for ads or Instagram will suggest audience for your add. choosing all these your posts will be promoted as ads in time you fix for the post.
Over to you
Instagram marketing tool is just a new hope to promote your business in a new way and gain more traffic for your business. business profile, insights and the ability to promote ads will help you to make strong marketing strategy on Instagram.
I would love to hear your thoughts about the new features of Instagram please comment below in below given box.