Instagram is the social media platform which has provided you the storytelling feature which is trending in the social media circle. Well, to have more out of this feature different platforms are working on it so that they can find ways for their users to add more context to their posts.
The storytelling trends was started by Snapchat. It allows the users to share short clips and multiple images. This feature was copied by Instagram and now Facebook is also rolling out with this feature in their app.
Well, Instagram has already introduced this feature and in addition to that it is also ready to introduce another storytelling format. This new format will allow users to share up to 10 ten photos and videos in one post which can be easily swiped by users.
This new feature was first spotted earlier this month and tested. The carousel advertisement format for Instagram was provided for the advertisers back in the year 2015 (they have a video to the carousel ads). This new format provided another way of communication with more content.
As per Instagram:
With this new update, users no longer have to select one best picture or video from their day which they want to remember. Now users can share their best friend’s birthday party celebration from the start to the end. Or anything else which you want to share on your own profile.
So how can you create a multi-image post? Well, it’s quite simple you have to tap on ‘Select Multiple’ option which you can find on the bottom of the photo or the video which you want to upload. Then from there, you can select the one which you want to insert. Also, they will be numbered in the order which they are presented (you can rearrange them in the order just by holding and dragging on the screen).
Once you are done with your selections, you can edit them and apply filters to each image which you have selected. And for the captions, you will get a single option and for location tag of the entire set and if you comment or like in those photos you will be grouped together too. In this new format, you will find only square-cropped photos.
Now you might be thinking that how will they look once they are posted? Well, you can find them as a highlighted multi-image post. When viewers scroll the images they’ll find dots in the bottom of the frame which will indicate the viewers that there are other images available.
For the users, it will provide another way to add more and more context without messing up with your multiple posts which are from the same event. And if this is to be considered about the brand then it is providing another way to express their ideas and add up more depth.
If you are not using Instagram at all, for them it might not be a great feature for you but it will be for the other one who is to add another consideration to the process. With no doubt you are losing the first impression and reach as of now you can add more images but this will boost up the engagement of people.
With over 600 million users and among them are the 400 million users who are active everyday, with that Instagram is becoming a popular platform. While 150 million users are using Instagram stories daily which tells us about the popularity of Instagram stories. And this stats makes sense for the brands that how the efficiency of using Instagram is increasing and changing. Instagram shared the information that the multi-image posts will be available with the version 10.9 which is for iOS and for the Android now.
Over to you
Now enjoy the pleasure to share 10 photos and videos on Instagram and don’t forget to share your feedback for this blog post.