Want to autopilot your business promotion on Instagram?
Come, let’s have a look at making an effortless promotion for your business on Instagram.
Instagram is the right place to promote your product with nice visual content. So, before starting with the dissuasion for business promotion, let me tell you something about Instagram. And this is for the sake of business people who are new to this platform.
It is the best photo sharing app, having more than 400 million photo lovers as its members. And you can share your short videos as well. You can search for the topic of your interest with the help of hashtags. You can build your own community and gain followers.
When you know the advertising strategy of using pictures in ads, you can definitely see the great advertising opportunities on Instagram. So, here are some simple steps to kick start your business on Instagram.
1. Sync with all other social accounts:
First of all, create an Instagram account with your business name. Use the same name that you use to all other social networking sites. Set your company logo as the profile pic. Fill the Bio section with a smart and short description about your business. Attach the link to your company official website.
Now, connect the Instagram account with all your other social media sites like facebook and twitter etc. You can take the help of some automation tools like GramDominator for the easy go of this task.
This is advantageous for you as you can post on all your social accounts all at once. This saves a lot of time for you. Apart from these, you can have more exposure to your Instagram business account.
2. Show diversity in your content:
Remember, it is not your personal account. You are to showcase your business and its products. You have to show diversity in your content. You need to post different elements of your business. Make a list of a variety of elements that your business relates to.
You can share the photo/video content like the origin of your company, products you have released, the location of your company, your employees and work environment, your clients, events you organised and the articles or blog posts of your company.
One more thing you have to consider is, the right time to post your contents. Using some tools on GramDominator, you can know the time most targeted users engage at. Do post on that times. So that, your post can reach the most of your users.
3. Use suitable #Hashtags:
Photo-lovers search their interests on Instagram with relevant Hashtags. So, make use of suitable Hashtags. These Hashtags help your users to reach you on Instagram easily. If you target the users of a particular location then make a Hashtag with the location name. For example, yours is a local business in Mumbai, make a hashtag like #mumbai.
Likewise, you can use the industry of your business and category your product fall under as your hashtags. These can make your page more visible on social media.
4. Get your audience engaged with you:
Call your audience to an action in your community. Encourage them to post their self-shots on your page. Invite funny comments on your own photos. Conduct voting for the posts of your followers. Reward them with offers and discounts.
For example, announce promo coupons for the first hundred followers who hit like on your post and click the link. This can grab more eyeballs in your community. And can drive more traffic to your website as well.
5. Make use of analytics:
You need to change your strategies according to the situation. People change their interests day to day. You cannot know what they are expecting from you unless you do a research.
You can take the help of some searching tools available in GramDominator. These tools can give you analytics of your business page. You can get to know how your posts are doing.
This analytics can reveal your weak spots too. So, you can take the right decision at right time.
You can also compare your performance with your rivals. And You can make strategies to come forward in the race.
And, my dear marketer, it’s time to create sensations on digital marketing with Instagram. All the best.