Want to make outstanding ads on Instagram?
Ever tried carousel ads?
These ads provide an excellent chance to uniquely showcase your brand. There are so many businesses who have already started their carousel ads. Don’t you know how to utilize them? Then come, read this article to get a clear idea about the carousel ads.
#1 Grab the eyeballs with your first image
Here on Instagram, you are telling your story to the audience. The important rule for the story telling is to start it out strongly. Select an image that can grab the attention of your targeted users. Set it as the first image of your carousel ad series.
You have to maintain clarity in the storytelling. Because you have to tell the story from a series of pics. This should not confuse the audience.
The first image should not depend on other images to understand it. But, it should be intriguing to the users and make them swipe through entire ad. In the above shown pic, the first pic just intrigue the audience what he is doing. They swipe through it. But, the remaining story is different.
#2 Let your audience swipe
For every story, the main objective is to keep your audience engaged with you. It is your primary goal to make them swipe through the entire carousel. You have to make it from the first image itself. Once you hooked them, just keep them going on with more effective images and important info.
You can try cutting out a bigger image and use the small splices for the carousel ad. You can use the photoshop tool or splice tool for this effects. You can see the above pic that made the same. The image of a car is made into parts and a carousel ad was created with that.
#3 Make a scene
In the advertising, you have to relate your audience to the visual. You have to make them feel like they are the part of the story. You have to evoke the emotions of the users. To make this, you have to create a context where your audience can feel like they are with you right then.
Just figure it our how your brand’s products can be fit into the lives of your audience. For example, if you are a textile business and you are promoting trousers. Rather than using the still photos, try to use the series of images that describe the story right from buying it, giving it to a friend like that.
This can obviously create a story plot that is quite common with every individual. Here, your audience can get connected to your carousel ad and follow you right from there.
#4 Create the ad sequentially
To comprehend the story, it is essential to keep the images in an order. You can bring natural pace to the story with a great editing. This can make your audience move through the story.
However, the sequence does not mean chronology. You just need to make it a clear and intriguing story. From the above pic, there is no chronoloy in the pictures. But, they clearly telling story about sun galsses.
#5 Aggregate visual variety
The term visual variety belongs to videography. This means, shooting the same scene at different angles from different locations and different distance. Make an array of images to make a story and make sure it has visual interest.
Most of the feature films show different images that suit the scene. This one can be done easily with the carousel ads. You can see this well in the above picture.
#6 Leave your audience with appetite
If you can break the rules of telling a story, just do not give any conclusion. Just add an anchor text like ‘learn more’, ‘want to see more’ where users can click on the official web page of your business. Once you told them the story in a pace and intrigue them, just make them end up with landing on your website.
McDonalds mymacca’s carousel ad did it well. They just lured the audience with spicy pizzas with special offers. But, they did not conclude it. They just add an anchor tag ‘find out more’ that drives the users to their website.
The main objective of the carousel ads is to create brand awareness among the users. But in this tough competitive world, you have to do more than that. The ultimate result is to make the visitors land on your custom page. This just drives more traffic to your page. With your ad campaigns, Instagram automation tools like GramDominator can be very helpful.