Digital marketing has come like a blessing for the marketers to promote their business. And its extension to social media marketing has made it even easier.
A business or its products are recognizable by its customers. How many people use it, follow it in social media and are visiting it’s official site, tells a lot about the brand. Hence, having followers is quite necessary for a brand to become popular.
Neeta Suri is an ambitious Shoe Company Owner in England, she works hard to make her company grow and become famous. Shoe market has really got a tough competition, so she wants to increase the products reach among the customers, so that her company could have more sales and branding among people.
So the journey starts here, Neeta started searching on internet about the latest tricks and tips to make her business grow. She knew that unless she don’t opt for Digital marketing, her business isn’t going to achieve new success heights.
Digital Marketing planning – Starting Steps
Neeta wanted her business to grow specifically, so the very first step she made to ask her team members to create accounts on all the digital media and social media sources. She herself manages her personal/professional accounts, and adds the latest news feed to it at regular intervals.
Statistics say that spending budget on digital marketing is expected to increase by 12% to 15% on average. So, there’s a really tough competition for the corporate world companies to survive in digital marketing world. What Neeta wanted for her company that to create such attractive posts,content and promotional video content for her shoe brand, and promote it using social media.
Social media has a big presence in the internet. From Facebook to Instagram there are so many many platforms people love to use. From teenage to old age, everybody is active in social media. Neeta herself is an active user of Instagram and Facebook. She loves posting her pics on Instagram.
Statistics say that 32% of teenagers consider Instagram to be the most important social network. Most of the Instagram users are between 18-29 years of age. Neeta, being an Instagram user, knew that it is a perfect way to show off her work visually. So, she decided to choose Instagram as her main promotional platform for business, along with all other social media platforms as helping hands.
Shoe Marketing Day 1- The First Ad post
With Instagram product Ads, you can reach a large portion of social media users. Neeta posted the very first promotional Ad describing about her brand. She tagged her friends and asked her team members to share the post on their personal/professional social media accounts. This was just the beginning of the hardcore digital marketing promotion in the coming days in order to promote the business.
The post got good response from the people. Some likes and comments were also made to the post. This boosted up the confidence of Neeta to create new shoe designs and post them.
Day 10 – The Next Step
After few days, she again created a new post and this time with a small video content as well. She also put the contact information of her office and product delivery. An attractive price tag with a smashing One-liner was also added in order to catch the user’s eye and convert them into customers.
Response from customers –
This time Neeta’s associates were busy attending phone calls of their customers. As usual, its because of the post’s popularity increment. In just the 2nd post, Neeta received 40-50 likes and same comments for her product, which was a good stepping stone.
In order to show responsiveness, she asked her associates to put “Thankyou” posts and response to all the comments that the customers had created.
Now Neeta was on the way of getting more and more order calls for shoes and so the business started to earn profit. In nearly one month, she was able to collect $ 2,000 business revenue. Now, it was the time for social media management.
Day 30 – Beginning of Social Media Management
Slowly the work started incrementing for Neeta and Company. Her posts started getting more likes, this tend the company to perform more sharing and connecting ways. As the number of followers for Neeta account/s increased, so the responsibilities to be ‘Responsive’ also. Now she was in search of a tool that could help her to manage her social media handles.
As she was using Instagram as her prime promotional network, so the search was relevant to Instagram. She searched for the best automation tools for Instagram and other social media platforms.
Day 40 – Knowing GramDominator
While searching through hundreds of site, she came to know about an automation tool called ‘GramDominator’. This is a tool that could manage multiple Instagram accounts in the same time, and Neeta wanted it exactly. So she choose this tool to apply her digital marketing tasks in a complete professional manner. But wait! The testing of the tool has still to be done.
Neeta wanted a complete proof of the tool’s worth for her use. So she chose to test the tool before applying it to her digital marketing pro forma. Her top marketing challenge was to generate more traffic and leads in her posts.
Day 41 – Starting with GramDominator
First, she started with posting. She selected her accounts and shared the same posts to her friends/followers . This was done in a very less time amount. The tool did the work of whole day in just few hours!
GramDominator’s all the section viz. Grow Followers, Insta Poster, Insta Liker/Commenter, Insta Scrap and Insta Chat along with Campaigns are divided to perform their specific tasks. Soon Neeta’s post received likes and comments. This time she used GramDominator’s like and comment section to like the posts of her followers/following. Starting from 50 likes per day, her posts started receiving about 1,000 likes and comments within two months.
Day 60 – Establishing contacts using GramDominator
As Neeta has entered the all-professional digital marketing world, she knew the importance of personal reach to the customers. Instagrammers are shoppers. In order to generate your product’s buzz, you got to promote it on a deeper level. This time Neeta targeted all her 3,000 followers to send personal invitation for Instagram Chat. In this way, she directly reached out to all the people connected to her and established a direct contact as well.
This step came as a milestone for Neeta’s company. Here posts view increased, followed by more likes and comments. The reason was that she gave it a personal touch by opening gates of Instagram chats, where the customers can easily talk to her or company associates about the product’s pros and cons. This time also GramDominator worked well and helped in all the management.
With the Instagram posts, Neeta’s company website got more web traffic. With direct messages, the followers came to know more about the company’s brand products. Neeta’ company contacted their customers in every possible way from phone numbers to e-mails. In this way, company’s popularity raised.
Now Neeta was convinced with GramDominator’s performance. Already she had started using it in the required professional mode. She hired more associates to work using GramDominator and her target followers lists increased to 4,000 by the end of three months, followed by a huge increment in her revenue, upto 20,000$.
Product Branding –
Branding of product in the sense is an activity involving specific product name or the product itself, in order to make people know about it. Neeta added a short detail about her shoe items in the invitations chats, posts and reposts to let her target people know about her product. This increased her product’s view to thousands in number.
Day 80 – Instagram Data Scraping
In order to target such a big amount of customers/followers, their contact details are quite necessary. Automation tools are quite helpful to get the details of the given amount of followers in few time interval. Using GramDominator, Neeta was able to get the list of the actual people who were active in shoe business, or were searching for the shoe products like Neeta’s brand was making.
Now, it became really easy to get in touch with the exact people that Neeta wanted. As she already had the contact details and other informations, her associates were easily able to like,comment and have chats with them, thus reaching out to them.
Day 90 – Creating Campaigns
In order to reach to more people, Neeta now started managing more than five Instagram accounts which could promote her marketing and promotional steps. Using GramDomintor, Neeta and company could easily manage all the accounts work at the same time. Whether it is scheduling post, re-posting it, like, follow, comment or anything else.
She also launched her own website in which she posted all the latest blogs and articles regarding her company product – Which is a shoe company. This was yet another milestone in the company’s promotion.
The thing is, there are all sorts of people out there in social media, but in order to promote a certain business, the target must be on certain people. Like in Instagram, anyone can know about the interests of the users through their photos, hashtags, videos and content. Automation tools like GramDominator are capable of scraping, reposting and getting the exact contact informations on the basis of these things.
Creating campaigns brought up more popularity for Neeta’s company. More and more people begin to like, share and comment on her posts. In this way, the popularity of Neeta’s brand increased.
Day 120 – Increment in followers Engagement
Now, as Neeta’s company began to earn lots of likes and followers followed by customers, she asked her team to work on making attractive posts to attract and engage people to look for their products. With Ads, content, campaigns and promotion tricks, she started attracting more people on Instagram. Also, she arranged new quizzes, games, funny videos, GIFs to draw attention of the large Instagram masses. The engagement of the followers incremented faster, and now Neeta was able to target 10,000 followers to promote her business!
In this way, in nearly five months Neeta was able to make a revenue worth 50,000 $. She is continuously working on earning more and more followers engagement and develop her business, and you know what, She deserves it!
Wrapping Words –
So, Neeta Suri’s success story has been going on from then and now. In order to become a professional digital marketer, you got to follow the basic rules with the use of new advanced technology. Just like Neeta, you can also become a better professional, just follow the steps one after one to get to the ultimate success point!