When I started using Instagram, The first thing arrived on my mind is this app only for posting pictures and video? But as I had been involved with Instagram, I realized this is much than the posting images and videos.
The social networking site which has introduced among marketers before 6 years, no one has imagined the impact it would have on the fashion industry. But over the past few years, this app has proven to several fashion brands that the visual identity as magazine advertising and others.
Undoubtedly, Instagram had a dramatic impact on the way that the fashion industry. And I am not surprised to know why these businesses had adopted this platform. In the digitalized world, visual content has become a central part of any marketing strategy. Instagram represents a unique way to visually introduce your brand, celebrate its personality and keep refreshing with Instagram feeds.
Brands Embracing Instagram in the Right Way
If we talk about the implementation of Instagram on a brand’s social strategy, young fashion brands are the leading Instagrammers. The social site has really worked incredibly well for young retailers that needed to communicate their brand values and optimization with female audiences. They mix up the things including top product images with lifestyle element according to the customer.
Although we know that with every industry, there are targeted customers but for fashion brands, grabbing viewers attention is very easy as the generation is much fashioned these days and they know which brand fulfills their need and stand on their expectation.
Let’s see few examples which have included Instagram up to a large extent for the promotion.
Its social strategy on Instagram is excellent. The images including catwalk images to garments have great expertise to promote its events. This fashion brand always keeps it the fresh feed with images of some Britain’s most beloved style icon including Cara Delevingne, Beckham boys, and Suki Waterhouse. The campaign is hugely followed among other businesses. And that’s the reason behind having 7.6M Insta follower of Burberry.
The famous Italian luxury brand for fashion and leather goods has 10.4M followers. The Instagram Website of this brand has been designed in such a way that would surely attract you and let you see the website another time. It is the biggest-selling Italian brand. If we talk about its business strategy on Instagram, then it would be their re-post editorials featuring which let the brand remain at the top by the Instagram fans.
The other Italian luxury fashion house specialized in leather handbags, travel accessories, perfumes, shoes and other fashion accessories. Initially, the shop only sold leather goods and English steamer trunks and handbags. The brand includes impeccable photography and other goods to show its account as a finely curated glimpse. The digital are quite better than their printed counterparts.
Instagram is beyond of a user thought. Yes, it’s always keep updating with many peculiar features. The Fashion brands need to look towards the future and embrace news to share their collection. The immediate hit with followers on any brand is much important for better recognition among the business. Social media has always proved the brands can do long-term strategic plans with them.
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