Trying to promote your business
Want to go viral on Instagram?
Here we are presenting the way how you can make strategies on Instagram. And telling how an automation tool for Instagram like GramDominator is useful for your online marketing.
Making strategies in business is quite common. But these strategies are different from the conventional business to online business. When everything goes social in these days, you have to make strategies to make effective promotion on social media. When there are so may social networking sites, you have to choose the one with fast pace. Instagram is such kind of social platform.
Within the span of 5 years, Instagram has made a population of 300 million which is greater than that of twitter. Daily 80 million photos are uploaded on Instagram. You can generate a 4.21% rate of per-follower engagement. This is 58 times that of facebook and 120 times that of twitter. Apart from the stats, it is a multimedia (photo & video) sharing app. Multimedia is the best option for an advertisement. So, you can create good ads on Instagram.
These facts will definitely compel you to make a presence on Instagram to promote your business. When making a business campaign, you have to follow some strategies that help you succeed.
Promoting your business on the social media is a continuous process. It is not like a TV ad that’s like start and leave. You have to monitor all the time. You should commit to some standards. In this process, you have two phases in which you make your strategies.
In this stage, you have to know your objective and the goals you want to reach on Instagram. There are factors that you have to think of. Those are like:
You should have a clear vision of what you want to achieve on Instagram.
Know what Instagram can give you.
Know the people on Instagram who are likely to be your targeted users and the ways to reach them.
Discover the ways you can create awareness about your brand.
How can you showcase your products and services? And how can you grow your community?
When you determine your objectives, you can get a clear idea on going ahead with the process. With this, you can plan the phase 2. In this phase, you have to concentrate on the methods that can fulfil the goals of phase 1.
In this phase, you have several strategies that you need to implement to achieve success in the process. These strategies include:
1. Developing a content strategy:
This is the base of the business promotion. You have to choose the kind of stuff you are supposed to post by considering the kind of the business you are dealing with. For example, if you are a B2B business, it is better to post about your company culture and the abilities of the team you have. For a B2C business, elevating their products is the important thing.
2. Building the content themes:
Once you made your objectives, make a theme for your Instagram like. The theme may be the products of your brand or the services you offer or the work environment you have or the campaigns you are conducting.
3. Choose the content type and ratio:
Now, you have to determine the kind of content you want to post. On Instagram, you can post photos, videos and infographics. You can choose anything to convey your story.
4. Make schedule:
You have to set a calendar for posting the content. You have to make a flexible content schedule. Because sometimes you have to change the posts as per the situation.
If you use GramDominator, you can schedule your posts very easily with more flexibility. You can make automatic posts with the help of this tool.
5. Encourage user-generated content:
You have to applaud your audience for their impressive posts. Share their content on your dashboard. This will bring more engagement with your audience. You can make more followers for your page.
6. Hire talent:
As said earlier, digital promotion is a continuous process. There is a neck-to-neck competition for you. So, you have to air your voice regularly. You have to make attractive posts. For this, it is better to hire some creative and talent staff to run this process successfully.
7. Make effective posts:
The posts you make should attract the users. You have to try to get more exposure on Instagram. You have to grab more and more new followers. So, you have to edit your photos and videos with the use of filters.
To get more exposure, you have to use the hashtags. Always try to use trending hashtags. Then only, new users can find your page easily.
8. Scrape data:
Using the GramDominator tool will help you with this process. You can use the scraper tools features in the GramDominator. So, you can scrape the trending hashtags, email ids of the actively targeted users and other useful information.
This will help you a lot in managin your instagram account easily and effectively.