Instagram – the popular free application for photo sharing that allows users to take pictures and share them on the major social networks – can be a valuable tool to promote an e-commerce site: it is well known that users are attracted by content text
Instagram – the popular free application for photo sharing that allows users to take pictures and share them on the major social networks – can be a valuable tool to promote an e-commerce site: it is well known that users are attracted by content text of a site, from images and photos. Once you create a free account, you can start to upload their own photos, enriching them with tags and opening them to the comments. The profile, which is the mobile web, will be followed by the other users of Instagram that, through it, may be directed to the company website of e-commerce (where, in parallel, can be inserted a badge link on Instagram). The ways to use Instagram to promote your e-commerce business are many. Here are the main ones.
Instagram starts as and stays fundamentally a mobile application, but has recently launched a web version similar to options that allow the opening of an account and creating a company profile. If, at the time, the photos can be loaded only from the mobile, on the other hand the web version has the advantage of making the landing page of the site of e-commerce more visible and accessible.
Easily and quickly, you can create a showcase of products from the catalog e-commerce, offering visitors a selection of the most representative of its business. Instagram also allows you to apply to your images to create various photographic filters and special effects making photos look more attractive and appealing.
Photos taken with Instagram can be accompanied by a caption, a brief descriptive content that, in the case of e-commerce, could include product information, the website URL, promo codes, inquiries, and comments.
Instagram, Twitter, using the hashtag, words or combinations of words preceded by the pound sign (#) that marked relevant keywords. The hashtag can group images into categories and specific issues, creating connections between similar topics and providing users with a sort of guided tour in the discovery of the photo.
Instagram offers the ability to share photos on major social networks – Facebook, Twitter, Tumblr, Flickr, and Foursquare – significantly increasing the visibility of the images and, therefore, the products and the online store that offers them.
The service Statigram by Instagram allows you to organize photography competitions open to users: it is a great tool to create engagement among their followers and enhance the visibility of products and shop online – for example, inviting users to take pictures of your items and post them using a hashtag that includes the name of the company. Statigram also includes a tab feed to be used on Facebook pages and photo galleries a widget to use on the website.
Instagram is an ideal platform to give visual anticipation of new products, highlight the existing ones and to emphasize promotions and special offers and to highlight special offers and promotions.
Vendors selling their items online can use Instagram to create images related to the genesis material products – how they are actually made. The application allows you to paste Pic Stitch several photos together to create collages unit.
If, in addition to products, it shows, in a creative and fun, the “behind the scenes “of the company – as it is born, what happens to you, those who work there, his clients, the values and principles on which the company founded. Instagram becomes a tool to tell a story that arouses interest and involvement among potential buyers.
Collecting feedback from followers, you can create events and routes themed photo centered on products and topics that have generated more interest, consent, comments, and shares.