It’s no strange that Instagram comes with new features and updates every now and then. Its rich experience makes people addicts that they would use it 21 times a day out of enthusiasm. Last week, it introduced new ad format and updates to its Stories
It’s no strange that Instagram comes with new features and updates every now and then. Its rich experience makes people addicts that they would use it 21 times a day out of enthusiasm.
Last week, it introduced new ad format and updates to its Stories features just to enhance the experience of the users and marketers as well.
Don’t miss trying these new updates for your business. Get to know everything that you need to know. Here you go:
Vertical Ad Formats
When we make posts on Instagram, we can make in portrait format. But when it comes to ads, we have to use 1:1 aspect ratio.
Instagram has thought to resolve this and bring much better experience to the users. After much effort, Instagram has updated its ad formats. Now advertisers can upload images and videos in 4:5 aspect ratio.
So marketers, now you can try three types of ad formats – vertical, landscape and square ads. So test these formats for your ads know which one works well for you.
When there are too many options to try, the chances of getting better results would be more.
Try and tell us which format works for you.
Updates for Instagram Stories with Boomerang, Mentions and See More Links
Instagram Stories was launched on 2 August, 2016. This feature was a Snapchat Stories like feature and brought to bring the great experience to its 500-million-user community too. The moment it launched, people lauded it.
With all the best compliments from its community, Instagram takes a step ahead and introduces Boomerang and Mentions on its Stories feature.
Back in 2015, Instagram launched Boomerang, an application in which people can take a series of burst photos and convert them to a small video that plays forward and backward. Now, people can have more fun with their stories on Instagram using this Boomerang feature.
You can open your Stories camera just by swiping right from your news feed itself. There you can select the Boomerang button among all other recording options. Tap the button to capture the burst photos. These photos can be stitched into a small video. This plays forward and backward. That’s all! Share your Instagram stories with more fun.
You can mention the people who are there along with you in your story. Like in a normal post, you can mention people by writing ‘@’ followed by the username. This will send a notification to the people who are being mentioned.
With this feature, you can let people know who are there in your business story and can gain more attention of the people.
When you are mentioned in a story of someone you don’t follow, a request message will be sent to you. And you can see the post as long as the story is alive.
‘See More’ Link
This feature is in test-mode now. So, you may or may not see this on your news feed. This feature is available for verified accounts only. When you are watching the story of a verified account, you can swipe up to see the See More link. Clicking on the link you will be taken to a page where you can see more information related to the person.
People can get all these updates for Instagram Stories on the Instagram app (version 9.7) running on iOS, Android and Windows 10 platforms.
These are the new features and updates that Instagram brings for you. There is no doubt that these features will enrich your experience on Instagram and you can have more fun.
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