In the past, the mode to expand your business was not available because of which many efficient businessperson have to lack behind but now the time has changed. Now you are able to get various options to expand your business.
And the best option to expand your business is social media. The best and the easiest way to expand your brand’s reach. And Instagram is the best one to choose. Instagram has a shown a huge growth this year. With the increase in the user’s count, it has increased and provided a vast platform for the businesses. Let’s have a look below.
The above stats must have given you the idea about the user’s involvement. And Instagram with it’s best picture quality has always encouraged people’s engagement. In this post, I will discuss the reasons why your business has to be Instagram.
If you are still left to join Instagram for your business growth then I must say that this is the right time dive into the world of social media for business.
So let’s move into the topic.
Massive Engagements of users
Instagram has 600 million monthly active users. Amongst them, 300+ million users are the one who is daily active users. It would astonish you to know that it receive about 4.2 billion likes daily and about 216,000 photos are posted every minute. And if we talk about the stats of daily photos and videos is 95+ million.
Brands are taking notice
As I had already told that now businesses have the platform where they can showcase the brand. On Instagram, you have 90% of the Interbrand 100 companies have their Instagram accounts and are active. And with this, the involvement of active brands are increasing on Instagram.
The stats provided in the above screenshot must be enough to let you know about the engagement of businesses on Instagram.
Engagement with the posts
And if you prefer adding hashtags and your location then you can manage to get the highest engagements. Accordingly, the number of hashtags used per post are also important. Over the above screenshot, you will get to know much well.
Photos and videos
People think that videos are better than photos but I would like to say that videos get engagement but not more than the photos. This might be due to the size of video and photos. Have a look in the below screenshot.
Here you can find the difference in the involvement of people with the photos and videos.
Prefer visual content
It is found that the visual contents get processed 60,000 times faster than the text content. Also, 90% of content get transferred to the brain is the visual content. If we talk about getting a better response then I must say that you can receive 40% better responses through a visual content than the text one. And it would astonish you to know that 93% of human communication are nonverbal.
Hence you are able to get a better response from your customers as people remember 80% what they see, 20% what they read and 10% what they hear.
Over to you
These were some of the reasons why your business has to be active on Instagram. Hope I was able to let you know how better you can get the people’s engagements on Instagram.
So move on with Instagram and share your views on this blog post via a comment in the below comment box. For more such information follow our blog on GramDominator.