Instagram, one of the most popular social media platform. It has over 600 million active users. These are the one who is active on Instagram and are scrolling feeds, comments, likes also acknowledge various posts. And we all know that there are many Instagram users who are connected with their beloved brands on a various social media platform.
Instagram is such a best platform where people can show all their smart moves to promote their brand. Also, it provides a great opportunity to make connections with your desired audience and spread your brand’s awareness.
With the growing world, the social media strategies are too growing. And if you succeed in improving your Instagram marketing strategies then for sure can get favorable outcomes.
So to boost up your practice we are present here with some of the tactics which will be effective for your growing business.
1. Divert your Followers towards your Instagram stories through hosting
From a recent research, it is said that soon the time will come when people will prefer watching live videos over pre-recorded videos. This research will sure prove to be an asset for your business. And additionally, encouraging another outlet to make a connection with followers.
We all already know that Instagram stories are the recent feature which is used by the brands to go live and advertise their message through videos.
And one of the best ways to gain the same is through hosting live questions and answers session. This will be beneficial for you if you answer to your clients and followers at the same time. This will also let you know about your audience feedback for your products.
You can also opt to provide the behind the scenes glimpses videos to your viewers.
2. Hashtags are as usual Must
Hashtags are as usual playing a vital role for Instagram as they allow other to get you. That too if they are not aware of your brand before. You will get a great opportunity to reach a large audience, grow the content exposure and open up paths to make various connections. In simple words, you can that you can attract more eyeballs for your visuals.
To discover more hashtags you can go for the cool tools like Top-Hashtags.com and Hashtagify.me. With these apps, you can learn about the highest rated hashtags. Additional to that you can go through posts who are using these and how they are applying these.
Also, go through the hashtags which your competitors are using to make their posts. Then judge what is working better to increase the level of people’s engagements.
3. Host Instagram Content
Another way to develop or boost your Instagram marketing is to let your followers interact through hosting contests. It will produce buzz for your name and also will show a fun side of your brand.
You can be simple in your execution and can held it weekly. This can boost up the exposure, grow your followers and this allows your audience to return to you.
Look below as an example:
Go through some of these ideas to move on:
- Photo contest- For this content, you can ask the participants to add up a selfie with a voting element and declare that the picture which will receive more votes will be the winner.
- Just double tap to Win- This one is the easiest way to encourage the participation. Just ask to double tap your post and get a chance to win. Also, ask them to repost your post so that you can receive more feedback.
- Selfie photo contest- Go for an appointment with your client and ask him or her to take a selfie after your appointment. Now share the experience with your brand, contest hashtags in the post.
4. Make a judgment when to post
The very first motive to post images on Instagram is to get likes, isn’t it? So for this, you have to post images at the right time so as to receive more engagements. Posting in the correct time will boost up engagements of followers.
The best time to make your Instagram posts is in between 12 pm to 1 pm that too from Monday to Friday. As the real success lies when you are able to discover your targeted audience who can give you more responsive content.
Over to you
You can trust Instagram as a powerful social media platform to boost up your brand. The key to success is to know what will work better for the growth of your Instagram marketing.
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