What started as a simple image-sharing app between friends has now turned into a global community of brands and people. Instagram today has more than 300 million users sharing more than 70 million pictures and videos daily. People can apply different digital filters on their
What started as a simple image-sharing app between friends has now turned into a global community of brands and people. Instagram today has more than 300 million users sharing more than 70 million pictures and videos daily. People can apply different digital filters on their images and give a makeover to an ordinary photo turning it into an extraordinary one for sharing it on different social network platforms.
Instagram is one of the fastest growing social networking platform generating a per-follower engagement rate of about 4.21%. Instagram has 58x more engagement than Facebook and 120x higher engagement than Twitter!
Home to creativity in all its different types, Instagram is a place to look for everything right from images of far-off places to the red-hot looks from today’s latest fashion brands. The Instagram community continues to expand and flourish because the user base of Instagram is continuously increasing.
By performing some small, but important tweaks, brands looking forward to getting connected with their existing and potential customers on the visual platform like Instagram can notice their Instagram engagement skyrocket, paying back with increased customer loyalty, retention and more importantly, sales!
Want to learn how to increase Instagram engagement for your business? It’s no secret that this photo-sharing social network can deliver great results for your brand’s social media strategy. That’s why here are some of the tips that will guide you on how to improve your engagement on Instagram with these 6 simple steps-
Increase Instagram Followers
What’s the first step for seeing better engagement results on Instagram? Well, it’s quite simple really. Your business needs to first focus on implementing strategies to grow your Instagram followers.
Put a Face on Instagram Images
Are you like many of the brands who post numerous product photos on Instagram? While it’s not necessary to stop posting product images, it would do you some good to add a little human element to your photos. Start sharing photos – or have your followers share their photos – of your customers using your products to boost likes and comments.
Hashtags and Instagram
If you followed the first link to learn tips for increasing your followers on Instagram, then you know that hashtags are an important part of this social network. However, much like effective Twitter for business strategies, you don’t want to litter your shared content with a large number of hashtags. To increase your follower engagement, use five or less Instagram hashtags per image.
Analyze Instagram Filter Engagement
Does your business place a point of emphasis on testing and analyzing as part of its social media for business strategy? Your Instagram social marketing strategy should involve testing as well – especially when it comes to which photo filters deliver higher engagement numbers. Use a tool like Iconosquare (formerly Statigram) to review your likes and comments using various filters and then use the most popular filters more often when sharing photos.
Enhance Social Media Images
Would your business sell subpar services or products to your customers and expect great results? It’s been shown that Instagram users are more likely to engage with high-quality images over ones of lower quality. To enhance the quality of your images and videos, try using one of these Instagram apps.
Instagram Photos vs. Instagram Videos
Surely you know that you can share both photos and videos on Instagram. Did you know, however, that videos as a whole receive less engagement than images? Your final tip to increase Instagram engagement involves – not eliminating Instagram videos – but instead, sharing photo posts at a higher rate than video posts.
A Bonus Tip-