Since its launch in the year 2010, Instagram had a rapid rise in its popularity. Today, Instagram has more than 400 million active Instagram users (Instagrammers) across the world. And this is what actually makes Instagram more popular than the digital marketing beloved, Pinterest.
Having numbers of people eagerly waiting to come across your brand’s core message and new updates, all that you can do is to get started, and this is where the importance of good Instagram marketing strategy comes in. This guide will briefly tell you about everything that’s needed to get started and sharing in less time.
What actually is Instagram?
Basically, Instagram is a social networking platform with the similar potentiality for engagement, networking, and sharing as that of Twitter. The key difference is that Instagram usually emphasizes (and limits you to) only visual content like images, and small videos (max 15 seconds) along by a caption.
Instagram is not only meant to be used for editing images by applying filters, cropping etc. Rather, today it’s much more than a picture sharing platform. It is more used by businesses to showcase their brand, and it’s offered products and services to their customers and target audience.
But, since it’s completely a visually-focused platform, Instagram gives an amazing opportunity for all the e-commerce businesses to truly represent and grow their brand among Instagrammers. You can use Instagram for-
Visually showcase your products and services – Click and share pictures of your products and services by posting it in Instagram. (And also you get non-redeemable virtual reward points to take images of these being used and not solely on the shelf or somewhere else).
Communicate and interact together with your customers – Like other social networking platforms, Instagram is a superb channel for you to interact together and get engaged with your customers and prospects. The visible media enables you to play using fresh and fascinating ways of getting through, as well.
Whilst Instagram includes several similarities to the other social networking platforms, it’s very important to keep in mind that it’s different community. Whenever you’re creating content for Instagram, you have to stay static in-point using the platform and exactly to the point what the Instagrammers expect.
The Instagram fans and followers want to see attractive, fascinating and relevant contents in the place of educational information.
This is actually the correct place to get truly innovative, and perhaps quite experimental with whatever you post. Keep in mind that you’re attempting to assist potential prospects to relate genuinely to you as well as your offered products and services, further let yourself loose
Establish Your Instagram Account (Correctly and Completely)
Yet, you may have the right mindset for Instagram. But, now is the time for the rubber to hit the road. Setting up your Instagram account is very easy to do, but there are some vital points that need to be considered before setting up your account-
- Your business name should be your Instagram username so that your customers can easily recognize you, and the other people may know who you are. As an additional bonus, your posts will become more easily searchable.
- Don’t use default photo, rather use your business logo or photo of your offered products and services.
- Ensure that your Instagram account is public so that your posts are viewable to everyone
- Add up your brand’s Facebook account in Your Instagram account so that when you post anything on Instagram it is shared in your Facebook page too.
- Promote your Instagram account on the other leading social networking platforms
- Add up your Instagram account detail or link in the signature line of your emails as well.
In the world of text vocabulary and at the least 43 other alternatives of creating smiley faces, the universal #-symbol has a different place all in its own. Any phrase or word starting with the symbol “#” turns to be a hashtag eventually. Hashtags are used for linking a group of posts as per a certain topic. They help in making searching efficient and fast and create your posts simpler for other people to discover and share.
Since they’re an influential tool, it’ll become attractive to make use of well-known hashtags in each post. Save yourself (as well as your viewing market) some problems and simply don’t. Ensure the hashtag you are using is related to your niche and most importantly with your post. Don’t stick onto the present trend of the moment unless it’s right away associated with your post.
Keep the Correct Balance for Content on Instagram
Just like any content platform, you wish to follow the 80/20 guideline with your posts (80 Percent non-promotional content and 20 Percent Promotional content). In the place of just posting about “deals”, make sure to additionally put your offered product in an attractive image setting. Post such images in which there is nothing about your products, but is still relevant to your follower’s interest. Have you been on the holiday in Europe, or maybe at a business trade-show? Post several interesting images and allow your viewers stay vicariously through you.
Also, share photos of the people behind your company, like employees having a good, fun time. Just remember to use discernment – sharing embarrassing photos from your workplace celebration will not win you followers, neither inside the company nor outside.
Don’t Post Too Much on Instagram
Like Facebook or Twitter, you don’t have to share or post too often on Instagram to be effective. In Instagram, posting once or twice in a week is sufficient. For some special occasion or at any organized event, you may post a bit more, but usually the general posting frequency of Instagram is still below that of Facebook and Twitter as well.
If you are busy for a week, you can simply schedule the posts so that you can focus more on your core business.