In January it was announced that Instagram Stories were made available for full-screen advertisement. We all know that how effective are the advertisements in today’s generation. And when these advertisements are connected through Instagram Stories then it can help many businesses to target and reach personally to their relevant audiences.
Now the time has come when businesses of every size can run an advertisement in form of stories through the Adverts Manager, marketing API, and Power Editor, whose main aim is to optimize in terms of reach. Once you have optimized your reach, you can present your advertisement to a huge number of audience and also can have a control on how often they are seeing your advertisements. The reach of the advertisement will be made available globally in next few weeks.
Let’s first see why to use Instagram Stories.
Why Instagram Stories?
All of us know that the stories are slightly different from Instagram feeds and they lack permanence in them. As it consists of photos and videos which lasts only for the next 24 hours. You are also allowed to enhance them with the help of filters and drawings.
Well, if you want to take the advantage of this feature to its fullest form then you have to make sure that your stories increase your brand. It is advised better to post them at an optimal time, as it lasts only for next 24 hours. Also, the more stories you post the more you appear at the top of anyone’s Instagram feeds.
What is the impact of Advertisement in stories?
Earlier it was found that 30+ global businesses were helping to conduct a test on the advertisement with the Instagram Stories. And today we can find some of the awesome results of that test conducted. Let’s talk about some initial results which implemented this method.
Airbnb, an online marketplace had run a series of 15 sec advertisement videos in stories in order to build up awareness and created a buzz all over the world about its largest product launch that was experienced on Airbnb. It was found that the company has experienced a double-digit point increase with their stories campaign.
Additionally, a campaign was held where different people were asked to classify a company for the travelers so that they can book the local tours, experiences, and activities. A significant lift was observed there and Airbnb was selected.
Now the question which arises in everyone’s minds is that how efficiently businesses can use Instagram Stories.
Let’s see then.
Ways to leverage your Business with this feature
- You can deliver special offers
- You can present your creative process
- You can share the informal and raw glimpse of your Business
- You can convert your blog into a mini article
Let’s come to them one by one.
1. Deliver special Offer
When we talk about the special offer we should also focus on how to make it extra-special. Your special offer will become extra special when is distributed the stories. It will for sure display a better result.
2. Present your Creative process
When it is about presenting creative process you can consider anything. It can be the manufacturers who are behind your products or an early sketch design or anything else. This kind of process will help you in getting more targeted audiences and in addition to that, you can build trust in your customers.
3. Share informal and raw glimpse of your Business
It is sure that Instagram stories are temporary but their effects are not. You must consider using polished stories which will show a real look of your business. This might be considered as a key to humanize your brand which can lead you to potential sales.
4. Convert your blog in a mini article
Wondering for a new way to present your content? Then Instagram stories is the best option. As there are many Instagram users around the world who are looking for ideas to cook or decorate etc. And it provides you an option to share these types of information.
Over to you
These were some of the ways which in which businesses can use Instagram stories. And as it is now available globally for any kind of business, then soon it can lead the business world to another height of success.
Hope I was able to let you understand the same. Share your views on this post and do follow us on GramDominator.