As you know, Instagram is the rapidly growing photo sharing platform that boosts your business’s exposure.
It greatly increases the recognition of your brand and creates a great demand for your company’s products.
With not less than 300 million users, Instagram has turned most of the companies towards it to engage the customers and boost their sales and brand.
So, in this blog, you can find seven techniques that will help you to draw the attention of the customers and greatly improve your business marketing.
1. Invite Users to Window Shop
By using Instagram, you can give a window-shopping opportunity for your followers and let them taste your products and services. Share useful and relevant source of information in the caption, like sales, location details, and many other to intrigue the followers.
2. Show Your Products
Use Instagram to show the collection of your brand new products. Take photos of your new products to create a buzz, or take zoom shot on the product and keep a competition for your users to guess the product. You attract users with photos, but engage them only with your conversation. If your company is a service-oriented, you can show off your equipment and supplies that are important to the services you are providing. For example, you can show off your workout equipment if your business is fitness.
3. Introduce Your Employees
If you introduce your users to the followers who help you in keeping your company up will humanize your brand. Always try to cast the spotlight of the Instagram on the special employees, or you can share a bit of information about the employee. This features the staff of different departments from your company to give a human face to your business and its brand.
4. Expand your audience
You need to expand your audience by connecting your Instagram account with your other social media networks and you can also use relevant hashtags to make it easy for the followers to search and find your account.
5. Show the ability of your Products
You can increase demand for your products by showing the customers new or novel means of using your products through Instagram. The other way is to engage your followers by using a user-generated content or challenge them to post images that show innovative uses of your new products. If your business is a service-oriented, you can show the impact and effort of your work with high-quality shots showing before and after. These are very effective for interior design, landscaping, fitness, auto-body, makeup etc.
6. Engage with users directly.
You need to ask the users various questions in caption of your photo, and also have to respond to their comments and opinions. You can also arrange local Instagram meetings. This direct contact makes the users more loyal to you and your brand.
7. Create Anticipation
For any kind of business creating interest in the customer is the essential part of the marketing campaign of any kind. You have to reward your loyal followers by giving them the first information about your new products, events or services. Take some teaser photos that satisfies the curiosity among them but builds an anticipation of your office openings, new releases, or stores inauguration. The exclusive previews of the company make your followers of the Instagram feel special that makes them keep coming back for getting more exotic information.
Instagram can be your best friend that helps you to attract the consumers with its innovative features. But it can be only done if you explore and discover each of its feature with utmost care. If you do so, it can assist you in drawing more business and profits for the company.
I hope the seven tips mentioned above, will provide some help in reaching your targeted goals.