Though Instagram is all about visual marketing but still caption in your image will have a great impact on raising the followers. A marketer should always keep trying new things with Instagram marketing page, to generate leads and make followers engaged with their pages.
If we see present marketing strategy, marketers say adding a caption to Instagram post drags much high engagement as compared to a simple post. But marketers are not much aware of writing high-quality captions that can help them in growing engagements. Though captions are arrangements of five to six words still getting the ideal caption for your post is a very tricky task.
Because of this only, marketers neglecting to use captions for their posts, as copy-paste captions also won’t help to boost the posts of Instagram. But this blog will help all category of marketers to develop a short, eye-catchy and traffic dragging caption for their posts.
1.Notedown of Several Ideas:
Before you start writing a caption, first decide the image or video you are going to upload. According to that only develop several captions relevant to your post. You can make a note of all the captions strikes to your mind and finally refine the best one. For reference, you can follow few captions which are successful in dragging maximum traffic.
2.Wisely Insert Fore-words:
Use the eye-catchy and unique words in the beginning of the caption because if you don’t use it in the initial caption it will show in the click more part. It’s observed that followers never go for click more option, so to get engagements in your updates always include your caption words initially.
3.Use only Limited words:
Don’t mess your captions with too many words or emotion, keep it short, simple and informative. Using too many captions will make your update look dull and followers will get confused about your idea behind giving caption. Only use hashtags which are relevant to your post and to check popular caption you can search with Instagram. To make your caption more engaging you can add hashtags at the end of your caption.
4.Add call-to-action Button:
One of the best ways to increase engagements for your posts and updates is to add some call-to-action buttons with a caption. It is found that using verbs in buttons works more instead of nouns and adjectives. You can ask questions, invite them to share or comment because all these buttons get more clicks and increase your signals.
5.Promote through other social channel:
You can add your brand with other social media in your caption to cross promote. In this way your Instagram follower will able to follow your other social site. Similarly, you can use few popular brands in your caption so that followers of that brand will able to know about your product and in this way your caption will be drag maximum traffic.
6.Use cartoon images:
In all smartphones, you can find features of uploading cartoon or special features as it can add some extra personality to your caption. It is seen that all serious brands use this cartoon text in a caption to drag attention and turn them into traffic.
7.Emphasize on Single words:
Don’t make your caption in sentence form, use few strong words in your caption as too long captions are mostly ignored by followers. Even if you are confused to add caption into your post, you can try with keywords or tag-line of your product.
Every time, we try our best to explore the latest trend of Instagram marketing and reach professional marketers via our blogs. You can follow our tips and then implement this marketing tips in your business page and do not forget to give us a feedback how it helped your marketing strategy.