If you are not new to Instagram then you might have come across the frustrating situation especially when you are trying hard to gain engagements, followers, and audience in order to make some sales but are unable to do the same.
Well, we know how you are feeling so don’t worry about that as we are present here to help you cope up with that situation.
We all know that it is not an easy task to make your presence on any social media sites until and unless you adopt the right algorithm. It was found that most of the brand accounts have less engagement due to the introduction of feed algorithm. But no need to worry now as we are present here with the six latest ways with which you can make it and get the desired engagements.
1. Research on hashtags and focus on A/B Split test
Have you ever thought which primary ways will help you to make your content visible on Instagram? Yes, they are hashtags. If your post contains hashtags then you manage to increase the visibility of your content and if not then you are nowhere.
Right now Instagram allows 30 hashtags/post and if you go with my suggestion then you should use all of them. Also, there are some couple of ways which can help you to research which hashtags are trendy.
If you want to use Instagram itself to make your search then it is quite simple to do. Just search for a hashtag and you will be shown various suggestions which are related to the same category.
After that, you can go through them individually and choose the one which suits your content the best. Also, be careful while mentioning hashtags which are directly related to your content. Like for reference if you are mentioning something related to morning coffee then be sure that you use #coffee. Try to mix up the high and low used hashtags and create such sets which can help on A/B split test (to know which content is working the best).
2. Be Active
If you are active on Instagram then you are allowing one of the best way to boost up your engagement levels. You just need to move out and show your presence by liking and commenting on posts and let the other users know that yes, you exist.
Take some time from your routine and provide some genuine feedback and engagements. Sometimes, you have to be the first one to show what you think.
3. Provide some compelling images which tell a story
It is a great idea to stand out of the image on Instagram feeds as such visuals grab the attention but correspondingly it is important to provide some compelling images which tell a story.
As you wish to create emotions in your feeds so that users get attached to your story and this is possible through words. The best-proven one is long form captions. Try to provide a story or problem of which you found a solution. This will always help you to grab a number of viewers.
4. Choose the right time to make your post
Well, before we start with this point let’s first know a fact that marketing is a mixture of science and art. As you can’t be that much effective without any analytical research. You have to judge when your audiences are active, how they react to your post, etc and then you have to decide how to serve them.
If you are using Instagram business profile then you might know about the demographics, days and hours your audiences are most active and this will let you know when to make your posts.
5. Cross promoting
It is one of the good ways to get some engagements for your content. Like one can share his or her photos or videos on Facebook with the Instagram links. This can help you to gain followers on Facebook but not on Instagram.
This gives an opportunity to your audience to interact with the contents which you are posting.
6. Call to Action
It is the best option to add a CTA in your every post. This will help your readers to interact with you regarding your post. And it’s totally up to them whether they want to comment or ask something about your post.
Over to you
Hope I was clear on my words to explain you the same. Share your views on this blog post and do follow our blog on GramDominator.
Feel free to ask queries if any, we would love to answer them.