Photo sharing application has not only given the source of entertainment but also the mode of business. The word ‘Instagram’ is as common as ‘Computer’ is with us. Acquiring 500 million daily users is such a big achievement that cannot be negotiated. But when I use to ask somebody that what reasons are behind Instagram’s Popularity? Generally, I get to answer “Instagram gives interesting time to spend with”.
If you have created an Instagram account and started posting photos then let me clarify you that is only half of the battle. Professionals need to be much smart with updated technology and non-professionals need to be much quick to grasp the way to use technology. The single word which can increase the popularity is “follower”.
Followers are very important to gain popularity with benefit too. It can help you to promote your products and services, generate conversations and more leads. By having a number of followers, you can drive much traffic to your website.
Here are some of the best ways that I have gathered after many types of research. Below are the ways on how to start securing more Instagram followers.
1: Use text overlays on Images
As Instagram is a photo sharing app so it would have been best to initiate the discussion with this way. By using text overlays on Image, you can easily deliver a message to your followers. These text overlays can help to list the price or options for the product, promote an event and to advertise a sell for the limited offer.
You can use a desktop tool like Powerpoint or Photoshop or websites like Canvas or picMonkey to create text overlays on Images before uploading them to Instagram.
2: Post smartly, Do not over post
You must need consistency while posting. Most people makes a mistake while posting. They generally use a ton of words in a post by knowing that no one has enough time to read a long post. You can make your followers stick by posting smartly because this is only the way to impress them. It’s important to keep consistency with the correct frequency.
A businessman can plan a schedule to post. A professional should always remember a line “Post with enough words but do not over post”.
3: Make efficient use of hashtags
Hashtags are undoubtedly another point to keep in concern while posting. The important is to know the proper use of hashtags with the post. Again I would say to be strategic with the use of hashtags.
Your hashtags need to be descriptive and they need to correctly represent pictures or videos. I would like to recommend a hashtag with two combined words to your post. As an example, RedApple, PreetySunset.
4: Caption needs to motivate as well as captivate
Summary for a story is very essential to memorize the story. So as the captions are for Instagram uploaded Pictures. The right choice of the caption can take you long way. You must remember few keys while writing captions and they are: Captivate, inspire and motivate, these keys can give an experience to users to live through photos and videos.
Posting motivational content may sound unrealistic but it drives massive engagement with followers. Ultimately consistency should be your focus to the engagements not on followers because engagement brings follower.
5: Get featured by bigger profiles
This may be a tricky point for you but it works effectively. If you want to have massive followers then try to get featured by bigger profiles. That surely means to get relevant features. Try and get features by them by participating on their hashtags and interacting with them. That’s really a great way to get brand’s attention as well as follower’s attention to your product.
The above-mentioned ways can surely help you to stand out from the competition. By following these ways you can get massive followers with benefit also. You can use an Instagram marketing tool to see the better result.