Trying to mark your business presence among 700 million active users by using Hashtags for Instagram?
What are your strategies For It, haven’t you started using hashtags yet?
If not, then start is as soon as possible. And if yes, stay connected till the end of this article, to scout 5 hacks to get more audience for your Instabusiness using hashtags.
Business on Instagram is easy, but marketing your business on instagram could be tougher!!
When talking about strategies which you must follow on Instagram, you simply can’t dare to ignore Hashtags. And that’s why you & me, are here.
Obviously not because I am saying. But definitely because leading companies are nailing their business using this.
Hashtags are like the cherries on the cake, putted to adore your posts. Like cherries on the cake tempt binge eater to have it, hashtags also attracts new users to connect with your brand.
More on , why you being a marketers should use hashtags is primarily depend on why other Instagrammers are using it. Other Instagram users uses hashtags to search posts. They find it impressing and convenient way to search for contents on Instagram. They simply put the relevant hashtags in the search bar. After which, all the recent and trending posts that have searched hashtags in it is shown to the users.
So while other users use hashtags for discovering posts , you can use it for making your posts discoverable. A post that uses at least one hashtags gets 12.6% more engagement than posts who don’t use it.Thus, hashtags are a great tactic to optimize your post’s visibility and make them discoverable.
How Instagram Implements Hashtags For Post’s Discovery ?
Instagram algorithms employ hashtags to categorize posts in folders.When you use hashtags in your contents, you are allowing Instagram to showcase your post to the users from the appropriate folder in case someone searches for it.
Types of Hashtags:
Just like everything, hashtags too are of different types. But they are broadly classified into two major types. Understanding them before deploying it on your business will help you to design your hashtag strategy better.
What are the parameters for categorizing hashtags into two major types?
I have classified hashtags primarily on the corresponding business purposes, they target. They are:
- Branded Hashtags
- Community Hashtags.
Branded Hashtags are those hashtags which are specific to your brands. You can use either your brand name for ex-#letsbefrank or #thefrankeffect or anything that highlights your brand’s objectives, as hashtags. These hashtags are used to promote and analyse campaigns. They are also a powerful means to entice people to post User-Generated-Contents. Its noteworthy that out of every 10 hashtags, 7 are branded hashtags. It brings direct conversion to your brands.
As the name indicates, these hashtags are used to connect with community. They generally includes what’s trending outside or things which serve the taste of majority of users. For example: #love, #fashion, #cute.
Community Hashtags are used to generalise your posts to make them SEO friendly . They enhance the visibility of your posts in chances when others are less likely to see them.
The best practise is to keep your posts an amalgamation of both branded and community hashtags.
Classifying on the basis of outreach.
- Macro Hashtags
- Micro Hashtags
I’ll discuss them later in the text.
For now, let’s drip feed to innovative ways to use hashtags for your Instabusiness.
Reading the above lines, you must have drove yourself to business definitions. But, forget about business for a minute.
Let’s think of baking an Oreo Cheesecake!! Hmmm.. Me too feeling hungry, anyways come back to the point. So the first thing we do, will make a list on how many cakes we have to make and for how many people. Then we collect ingredients and then start baking . Meanwhile collecting and baking , we also try to put add-ons like whipped cream, kesar to it to make it tastier.
The same is with any business,
- The list is the basic plan, also called as Preliminary Investigation in business world : How many cakes and how many people refers to your targeted users.
- Collecting Ingredients is resources aggregation like keywords, related images, contents, etc.
- Baking is bringing plans into actions.
- Putting add-ons refers to meantime Strategy planning which make your Oreo Cheesecake( business) different from others.
The 5 ways:
#Search the best hashtags for your Instagram Business.
Hashtags are important to boost visibility of your post but not all the hashtags are important for your business. You need to search for the hashtags that goes exactly with your business. It must be in relation with your products, industry and targeted audience. For example, #Love is tagged in more than 893 million posts on Instagram but , “Statistics are no substitute for Judgement”!
You can’t just put this #Love in any of your posts though in many of your posts.
The finest way to get most relevant hashtags is to search posts. This way you will get idea on, what type of posts are using which type of hashtags.
Look at the three ways to search users/posts using hashtags.
It is a free android app to search posts based on hashtags entered by you. The application will generate a list of all users and images that has used the entered hashtags while posting. You can easily auto-follow/unfollow searched users. You can also autolike searched images, using this app.
GramDominator is a package of tools to automate your Instagram account to get more likes and comments. It discovers and follows users and posts by hashtags or keywords. You can also like images/videos based on a particular keyword aka hashtags.
Using Instagram Search Functions:
In case you don’t want to use any third party sources to search posts by hashtags, you can also use Instagram’s native search functionalities. To get a list of posts that have used any specific hashtag, type the hashtag in Instagram’s search bar and click on ‘Tags’ tab. But it is not effective in case of larger enterprises. Besides it, it is general to everyone, it does not provide you any personalized features.
Which hashtags are best for your business?
Using the appropriate hashtags at your posts can be a musket to hit your business growth on Insta. Now, when you know about the ways to find hashtags, let’s see what kind of hashtags you can look for.
1.The one which your Competitors are using. Following what your competitors are following , you will get idea on which hashtags you can use in your posts.
2.The one which is being used by celebrities or other influential people. These hashtags may not has direct relation with your niche, but since it has been used by famous personalities, using them in your post will rank up your post visibility. For ex- #poolparty, #glamour, #manstyle, #promotion, #charity, etc.
3.The one which directs objectives of your business.For example if you are having a travel company, you can use hashtags like #photooftheday, #picoftheday, #nature, #travel, #beach, etc.
4.The one which is enough to say much about your brand in just one word.For example if you have a jewellery brand, you can use hashtags like #beauty, #girls, #fashion, #beautiful, etc.
#Avoid Two Habitual Mistakes.
Our conventional perception is , “more is fun”, but this is not true always. On Instagram, if you get thousands of posts on one particular hashtag, then I would love to tell, you shouldn’t use that hashtags in your post.
This is what I mentioned in the beginning of blog, i.e, Macro Hashtags. Macro hashtags though, are used in tons of posts but it also mean that this hashtag has already reached to its optimum users. So, if you introduce something new to users, chances are, they find it more interesting.
The best practice is to use all sort of hashtags, .i.e, both Macro & Micro in your posts.
Another one …
Put hashtag that match with your image and videos. Putting #cute in a picture of roaring Lion will do no benefits in enticing users.
# Don’t overload Hashtags on your posts.
What should be the number of hashtags in your posts?
By Instagram rule, you can use up to 30 hashtags in one post.
By statistics, 12-15 hashtags in a post could increase engagements at your posts by 79.5 % .
But these numbers is of no help, keep experimenting to find out your lucky number! Just bear one thing in mind, don’t use so many hashtags in one single post, lest it will be a hotchpotch.
How will you find your lucky number?
Well, that’s hack number 4…… come let’s dig into that too!
#Delve the before and after effects.
In order to find out which and how many hashtags are working well on your Insta posts with greater ease, use GramDominator GrowFollowers. Its reports will help you in automating your business with most trending hashtags along with the hashtags that brings you the most engagement.
#Repost posts with popular Hashtags.
This is another prominent way to follow what others are following. Find posts based on popular hashtags and repost them on your account.
If you are doing this by yourself, you might break Insta norms as Instagram has certain rules for reposting.
You better opt any of the following two options for reposting:
Repost Instagram Media : This free android app will reposts any number of posts on your Insta account. It navigates through your Insta feed, from there you can copy link of any post for reposting. The app also gives credit to the original post owner to prevent you from copyright issues. You can also edit the post before reposting , using this app. However, if you want to get analytics on reposted images/videos, you should try the later option, which is:
Gramdominator: This tool is suitable for users who have a more engaged business. It not just finds and reposts images, it also provides a custom list of all the users and images for reposting. Furthermore, users can search for posts based on keywords or hashtags for reposting. You can also automate it to repost images/videos of your whitelist followers.
Conclusion: The five tips and tools, I shared here are proven hacks to use hashtags for Instagram to grow your audience. If you want to hunt more such ideas to boost engagements on your multiple accounts, Click here for professional’s blogs.