Are you familiar with Instagram marketing? Have you been using Instagram for business purposes?
The social media marketing scenario is ever changing. There were times when social media giants like Facebook, Twitter got all the attention. But these days it seems to be fading. This eventually marked a hiked usage of Instagram. It’s not been long Instagram’s user base got past the 500 million mark. This is certainly a pleasing news for most social marketers worldwide.
Whether it’s a collection of exquisite image filters or an enhanced design. Instagram never misses a chance to surprise their users and keep them delighted. With so much coming to this amazing social platform marketers have made their choices. They have decided to go in for a treat with their Instagram marketing ventures.
What are Instagram marketing Trends?
It amazing to see how a photo and selfie-sharing app turned into a robust marketing ground. Once transformed it has proven to generate more engagement as compared to Facebook, Pinterest. Instagram has lead to the change of ways businesses used to communicate and target their audiences.
Furthermore, an increased marketing usage of this platform made things challenging for brands. This compelled marketers to analyze certain trends that tend to prevail. Thus Instagram marketing trends came into the game mostly to influence its users. Its typical usage helped brands to capture the hearts of customers with similar sentiment and style.
Still confused about how these trends can uplift your Instagram marketing? Being aware of such latest trends provides you with insights into what people are looking for. In this case, hashtags can really come in handy. Since nowadays most of us use hashtags to search people, locations, and viral stuff.
Thereby let’s pay attention to some of the popular Instagram marketing trends that flourished in 2016.
#Trend 1: Multiple account handling for extensive Instagram marketing
For quite some time Instagram users had multiple account management issues. However, Instagram was quick enough to ease up the multiple account managing processes. It introduced a new feature earlier this year which allowed users to log in with a new account without signing out from the previous one.
Now it’s quicker than ever to switch between your Instagram marketing accounts. Which means a much easier and effective handling of your social broadcast. Multiple account management allows businesses to showcase more than one product in particular. As mentioned earlier Instagram is used to for instant accesses. Thereby building up more will let people cover up various items.
#Trend 2: Leveraging Algorithm Re-orders for mesmeric Instagram marketing
Around sometime in the month of March 2016 Instagram modified their algorithmic behavior. This newly introduced algorithm almost revolutionized the old chronological arrangement of pictures. Previously the displayable contents were mostly ordered after one another. However, under the influence of new algorithm, audiences will be viewing prioritized posts according to their interactions.
For brands considering advertisements as their focal point, the importance of this change is immense. This lead most of the marketers to become more concerned regarding their content quality over quantity. Additionally creating more scope for influencers to reach out Instagram users and prioritizing their brand.
#Trend 3: Influential touch for Instagram marketing
Most Instagram marketers believe that collaborating their influencers can bring them more fame. Last year we say many brands adopting this as an Instagram marketing tactic. Generally, we by the term influencer here refers to those with a higher number of following.
It can be an autonomous globalized brand, or even a rising star in the field of arts, sports or entertainment. And with most businesses looking to increase their following, it’s more likely that brands end up paying hefty amounts to their partners. Building relationships with influencers to support their brands creates an awareness for the brand itself. So the giveaways are like one-time investments with fruitful returns.
#Trend 4: Experimenting with visual advertising for Instagram marketing
This year marked the sudden rise of video Ads. With this escalating rates of video engagements, Instagram took it a step ahead. The recent introduction of Instagram Stories feature enabled a lot for aspiring marketers.
Previously people could only post videos having a length of 15 seconds or less. However, the time limit was later extended to 60 seconds. Furthermore, with Instagram’s stories feature one can now add specialized texts (various fonts) to their stories. Nowadays these have become a primary concern for every marketer to search for new ways to leverage the stories feature.
#Trend 5: Re-Branding Hashtag Usage for Instagram marketing
Things on Instagram gets searched mostly through Hashtags. By now we are well aware of this fact. Thus using Hashtags to higher community engagements is nothing new. Yet some well-known brands have been focused on the creation of branded hashtags like- #CompanyName.
Even these hashtags have been put to use already. Mostly aligned with the overall brands instead of clinging on to particular products. Usage of such hashtags has proved to encourage followers and brand lovers to tag their pics featuring any product. Thus by creating branded hashtags marketers created a win-win situation for both themselves as well as communities. The amount of benefit received from it is quite imaginable. With all this increased exposure brands were able to generate new leads and target new potentials.
Over To You:
The primary need to write this post was to make you aware of some Instagram marketing trends which flourished this year. Hopefully, this post was able to quench your thirst for obtaining trendy ways to conduct businesses on Instagram. The trends discussed above is more likely to help you progress with your Instagram marketing and kick it a notch up.
Share your thoughts and suggestions about this post. You are also welcome to share your personal experiences in the field of Instagram marketing.