Instagram takes engagement rate 15 times higher than Facebook with 200 million active users each month, 75 million users daily, 60 million photos every day, 1.2 billion Likes and 1,000 comments per minute. This makes Instagram a formidable marketing tool. Some companies have already realized this and invest on social funds and energy. Instagram becomes an opportunity for innovative companies that want to impress effective web marketing strategies.
It was one of the digital phenomena of recent years there we had already explained, the potential of Instagram in contributing to the implementation of a detailed planning of Visual Marketing is well known.
But what are the basic steps to start, what are the right advice for those who want to depopulate and be successful with Social glamorous photo? Here you go.
1. Create an account and optimize it
If you have not yet had the opportunity to know the platform you can start to take the first steps on Instagram by creating an account and downloading the mobile application. Companies can customize the profile created with photos, a small bio information, and link to their site. In addition, you can connect directly with Facebook to share images simultaneously on the two Social Network, whose strength and virality is still amazing till now.
If you are still not satisfied we invite you to take a look at infographic on how to build a perfect Instagram profile.
The online marketing strategies cannot now ignore the order of the Content Marketing and plan a course of action to facilitate the circulation of the brand, its visibility and attracting customers.
2. Telling the story of your Brand Imaging
Despite what you might think, Instagram is a series of unique images published. It is a Social respecting certain dynamic and follows a detailed plan of web marketing strategies. This is the most effective method to create a direct link with their followers, evoke emotions, and interact, to feel a sense of belonging to a world that is not just selling products and services without a life without a story.
Build a community, interact with your followers, connecting an Instagram account in Facebook and Twitter, are all basic steps for the web marketing strategies of a company. This will help you to develop the presence of the business on different Social media platforms keeping in mind a single thread.
3. Use #hashtags consciously
Keywords, hashtags, there is little to do. This tool, borrowed from Twitter, is the way by which Instagram label and identify a photo, allowing users to search for it and thus share it as many people as you can. Again, however, we must not exaggerate. The mistake made by many brands is to overcrowd photographs with meaningless #hashtags.
A brand of clothing and fashion woman could take a cue from these (no exaggeration!):
#beauty #beautiful #cute #dress #design #fashion #girls #glamour #heels #hair #jewelry #instagood #love #model #outfit #pink #photooftheday #purse #shopping #shoes #styles #TagsForLikes #swag
The conscious choice of the hashtag is necessary:
Follow the trend of the moment;
Create branded #hashtag that customers can recognize and that they can use to interface with the company;
Experiment with new strategies to create engagement in their community;
Avoid exaggeration, but do not forget to use generic hashtags.
4. Involve customers making them famous
Instagram only confirms the extreme freedom and democracy prevailing in the web. How? A brand can engage their followers by making them famous.
5. Share content exclusive and original
Take a photo, choose a filter, publish, share, it’s done. Share content on Instagram is much more than this for a company that wants to implement an effective Content Marketing strategy. When and what to publish is fundamental, rather than where and how.
Companies can launch the release of a product preview, can post video teaser to arouse the curiosity of his followers about a corporate event, they can create a partnership with other brands on Instagram in order to strengthen the communication opportunities even more, ask for advice and knowing directly the views of its customers, experiment Photo Contest to encourage the production of user-generated content.