When you are planning for a new trip where would you go to search new and the coolest places?
Recent studies reveal that most of the people are turning to Instagram for its visually rich and engaging travel content. The studies show that 49% of the Instagram users are opting for a platform for selecting new travel destinations and nearly 36% of the remaining are using it to discover new places.
But did you wonder why…!!???
It is because it is the platform where their friends and colleagues share their travel experiences.
And where the travelers are going, marketers are sure to follow them.
It is found that advertisers of popular companies, top brands, niche travel companies, are flocking to Instagram with visually rich and enticing campaigns to attract the travelers.
So, you can now call Instagram as the modern world travel agent.
The other important aspect of Instagram is that it is providing a big time pay for the travel marketers. If you can leverage some of the tactics like user-generated content, influencer marketing, location tagging, granular targeting, you can understand what the travelers want.
This blog shows how you can transform the traveling marketing with the new characteristics features of Instagram.
Check it out…!!!
1. Build Real-Time and Digital Brochures:
By using Instagram, you can provide real-time updates from the professional photographers stationed throughout the nation and share them on one of the most popular social networks in the world. It’s a way to breathe life into images that would otherwise be trapped on a website or brochure. Instead, you can have a living, breathing digital brochure that constantly evolves.
This strategy was implemented and achieved a great triumph by the most popular Airbnb organization.
2. Tap Influencers to have a Perfect Shot:
To get to the audience outside of your own page, you have to collaborate with efficient influencers on the Instagram. There are some benefits in using this strategy:
1. Consumers connect better to the content that arrives from a relatable personality rather than from a brand page.
2. Marketers have the formulation to penetrate into thousands and millions of people who have not followed their brand yet.
3. There is no T&E. That is Brands can save more money by limiting the number of employees or freelancers they had to send abroad.
3. Embrace the Wealth of User-Generated Content:
If you are not having the budget in partnering with the influencers, then you can check out the organic content created by your consumers. You can also do this by exploring the relevant geographic areas and surfing their own location tags. For example, some of the most Instagram locations of 2015 are the popular travel and vacation destinations, such as the Eiffel Tower, Times Square, and Disneyland.
You can also create hashtags and contests, invite the audience to submit their own images and posts. You can then post the user-generated images on your own account.
The outcome would be a win-win situation for both the influencer as well as the brand. The brand gets the chance to spread its message with high-quality, authentic content, and the influencers gains a chance to expose their work.
4. Use sophisticated Targeting Options:
At the time when Instagram started opening its API for all the advertisers, it also introduced new capabilities of targeting, which are connected with the capabilities of its parent company, Facebook. Although advertisers of Instagram are always able to target customers by location, age, and gender, it was not until the recent times they have been able to narrow down their targeted audience by connections, interests, behaviors, etc.
You can also copy the Facebook Custom Audience settings onto your Instagram campaigns. You have to create Custom Audience by uploading consumer data that was collected previously, like phone numbers and email lists.
5. Get trendy and innovative Travel Ads
The old days of completely relying on paper brochures and navigating to the travel sites are over. Travelers are at huge number are increasingly turning towards Instagram to plan vacations and share their experience of their recent trips. As a result, brands have a good opportunity to attain a solid understanding of the interests of the consumers and deliver the kind of content that reflects the behaviors of their travel.
In simple words, the targeted audience is there but you just have to be ready to meet them with the right planning and messages. You need to thank the new advertising formats and targeting options of the Instagram, influencers who have good knowledge of the platform, and a bulk of user-generated content, advertisers have a wide range of options and strategies to choose from.
Instagram provides a great opportunity for any kind of business marketing that even includes travel marketing. All you need to do is develop a strategic planning and structured content that can attract a huge audience. When your targeted consumers are going to plan their next trip, you can use these strategies to make your brand at the top of their wish list.