Instagram has always regarded with suspicion in a Social Media Strategy. The strategy usually focuses on other social media such as Twitter, Facebook or YouTube. It’s not just a matter of size: Instagram has recently exceeded 300 million subscribers to the platform.
Rather, it is the poor integration of Instagram with the tools of Social Media Management; with the inability to use it outside of the cabinet; with its uselessness as a tool to drive traffic (not possible to put links to associated content).
Yet Instagram because of these characteristics can be an instrument limiting disruptive to create brand awareness. And the numbers prove it: the companies that are able to use it successfully created an audience that has nothing to envy to Facebook for size. But above all: without Edge Rank limitations!
What is Instagram?
Instagram is an application created to be used on mobile phones (especially on the iPhone model) that allows you to capture images, edit them by applying lighting effects/color and share them directly on their profile. The images have created a very recognizable and despite being taken with the phone, quite original and professional. Here are some examples taken from the blog of Instagram:
What you can do on Instagram does not stop there: recently, in fact, introduced the video. Still using your mobile phone, you can record short videos and post them on your profile.
Users can then comment and click “Like” on the photos and, using an extension called Regram, also share. Here I have outlined few tips to increase your brand reach on Instagram.
1. Use the hashtag
An element that is essential to know if you want to use Instagram to promote their business online are the hashtags; i.e., tags that are placed before the “#” (in English called, precisely hash). Use these elements appropriately it will allow users who are using the search engine based on hashtag you are using to “discover” your profile.
I give you an example: if you have a shop of wedding dresses and publish the photo of your final destination, you should make sure to use the hashtag #weddingdresses, possibly one with the brand name and also the city in which you are. In this way, each user that will search with one of the hashtag you used will see your photos.
2. Switch pictures promotional images of “backstage”
One of the main advantages of Instagram is its immediacy. This app can be used to capture and edit images very quickly, at any place and time. Take advantage of this feature to share with your audience some aspects of your business that do not normally have access. Do it, for example, by publishing images of the production phase of your products, the events organized by your activities, the working day at your location, etc.
Remember that excessive use of the platform for purely promotional, i.e. filling your page profile of offers, will be unwelcome to the public. Even on social networks the content offered must, in fact, always be interesting, engaging, and original and give the opportunity for users to share their opinions.
3. Create Call-To-Action on your profile Instagram
Always keeping in mind what is shown in the preceding paragraph that is not to “bomb” the users with offer after offer, think about the possibility of publishing Call-To-Action on your Instagram profile.
That’s right: you can use Instagram to share images where you promote your own offer and provide users with the web address of your sales pages or discount codes for exclusive benefit.
4. Prepare a publication plan
Like all online business promotion, publish consistently photographs, video and images on Instagram take time. For this reason, be sure that you yourself, or the person in charge of your team, have a plan to follow publication.
To prepare it, you decide how many days per week do you want to share pictures on Instagram and fix a minimum number of monthly publications. He then began to test what are the times at which the images shared collect more interest and, after a start “testing”, determines a precise ladder to follow.
5. Expand your audience
To expand your audience on Instagram, you may use the following techniques:
• Promote exclusive incentives, such as special offers to those who follow you on Instagram
• Add the people you follow all those who put a “Like” to your photos
• Comments pictures of other users and invite them to visit your page
• Put “Like” to photos of other users
• Share your Instagram images on Facebook, Twitter and Tumblr (you can do this automatically from your profile).
Finally, if you want your Instagram profile help you attract more traffic to your website, be sure to use the space on your page devoted to additional information.
Here you can either enter the name of your business that the URL of your website; this is information that cannot miss if you want to raise awareness of your online business to new users!
Are you ready to start using Instagram? Simply, go on App Store on your iPhone or iPad (or Google Play if using Android), download the application Instagram, creates an account and starts taking pictures. You will then be able to view your account even from your PC by visiting the website of Instagram.