As you know, Instagram is taking over the online social media in the past few years.
It has evolved from a normal photo sharing tool to a ruler of business marketing and advertising.
Instagram is really a successful way that to improve your targeted audience, drive traffic and increase sales.
Business organizations are struggling to make its use more extensive in their marketing and promoting their brand more vigorously.
But why is Instagram that important to the business when compared to the other social media networks..???
Here are the five reasons you can find interesting that makes Instagram powerful for business promotion when compared to the other social media websites.
Reason 1: Fast Growing Social Media Website:
Instagram announced that they have acquired nearly 300 million active monthly users. Being launched in the year 2010, Instagram just took only six years to hit this marvelous milestone. When compared, Facebook took almost 5 years and Twitter took nearly six years to reach this same targeted milestone.
Another reason that made Instagram grow so rapidly is because it is a very “cool” place to hang out. It’s where you can find the most popular celebrities. Even if you listen to the radio or watch commercials on TV or, most of the popular companies and people suggest you to follow them on the Instagram, not on Facebook or Twitter.
Reason 2: User-Friendly social media
One of the other reasons that made Instagram so popular is that it is very user-friendly. There’s are no algorithm or Edge rank to determine what the users are willing to see. If you are following someone, then you can see their posts without any filtered results. You can also easily log in to your Instagram account once and twice a day and watch the posts of everyone are you following without missing any post of your celebrities.
It also makes it very easy to like and share a post. Users can double-tap on the image at the time of their scrolling to like the image they are viewing. There is no need to maneuver or navigate to access buttons like “share” and “like”. It’s very easy for uploading the images and getting engaged with the other users that make it ideal for the online users for today’s era.
Reason 3: Visual Marketing
Even content marketing is a king on internet but visual marketing on the other hand quickly climbing to take its rank at the top. Either it is on the social media or on your personal blog or in your printed advertisements, visual marketing always explains a story in a better way where the text can never tell.
One of the biggest advantages of Instagram is that, you cannot only share the visual content, but you can also create visual content for yourself. Instagram has various tools and means to convert and enhance an average looking image into an explicit, emotional, informative story in a single frame.
Reason 4: Engagement is higher than Other Sites
On the basis of a number of other studies, I included my own analyzes from a reputed case studies I found that Instagram has an higher level of engagement when compared with the other social media websites like twitter, Google plus, Facebook etc.
In a study that was conducted on social media accounts, when I shared the same kind of images in all the social media sites and calculated the engagement on each. Here’s what I found:
- Instagram – 50 likes; Facebook – 15 likes
- Instagram – 33 likes; Facebook – 4 likes; Twitter – 0 retweets or favorites
- Instagram – 29 likes; Twitter – 12 favorite
- Instagram – 39 likes; Google+ – 3 +1′s
- Instagram – 72 likes and 14 comments; Facebook – 8 likes and 2 comment
- Instagram – 48 likes and 4 comments; Facebook – 19 likes and 12 comments
- Instagram – 36 likes and 19 comments; Facebook – 17 likes and 11 comments; Twitter – 2 favorites and 1 retweet
- Instagram – 33 likes and 21 comments; Facebook – 4 likes and 3 comments
Reason 5: Drives Higher Traffic
Finally, the fifth and the best reason why Instagram is superior among all the social media sites is that it creates higher quality traffic to your account.
It is a fact that you cannot create a hyperlink in your comments of the post. Or not even a clickable link. If you want to drive traffic to your website through your Instagram you can use the creative actions and other implicit means to make your followers to do what you want them to do. The hyperlink that is present on your Instagram bio is the only clickable URL available on Instagram. Getting this appropriately you can send followers where you want them to go like landing page, sales page, blog, opt-in, home page, etc. This gives you a good chance to send traffic of high quality directly and indirectly to your website.
Instagram can be the most relevant platform for your business promotion and to establish your brand more firmly. With its innovative features help you to stand in competition and give you a better exposure when compared to other social media websites.