Instagram is offering an amazing marketing opportunity for all sized businesses. If you are unaware of it, let me give you a brief introduction- Instagram is a social networking platform allowing Instagrammers (Instagram Users) to snap images and videos, apply different filters to them, and finally share it with their followers. As of 2015 report, Instagram is having more than 300 million active users, 79% of them use Instagram for at least once daily. It means that your existing customers (and potential customers) are also a part of Instagram community and if you’re not making use of this amazing platform, you are surely going to miss out on some great opportunities. Instagram is an amazing platform and a great way to connect with people dwelling in different corners of the world.
So, how is your Instagram for business strategy performing? Has your business made the decision to start using Instagram in its social media marketing plans? Whether you are experienced or just starting out with this photo-sharing social network, if your business makes these five Instagram mistakes, then you are setting yourself up for failure. If you want to get more followers on Instagram, make sure to avoid these 5 Instagram mistakes:
#1. Subject Matter Matters
Does your business sell outdoor gear for camping, fishing and other outdoor activities? If so, then why do you keep posting funny cat photos or memes with inspirational quotes? Unless you have photos of cats fishing or relaxing by a campfire, then stop posting these irrelevant-to-your-brand images and start posting Instagram photos which are relevant to your business’s products, services and branding image.
#2. Image is Everything
Are you posting brand-relevant photos but not seeing decent engagement from your followers? Take a look at the quality of your Instagram photos and make sure that you are only posting high-quality images. Failure to put an effort into the quality of your photos on any of your social networks (Pinterest, Google+, Twitter, LinkedIn, etc.) not only discourages engagement, but it also reflects badly on your business.
If you haven’t been living under a rock for the past few years, then certainly you have heard of the hashtag. Most brands spend time thinking about a Twitter hashtag strategy, but they often forget to incorporate a hashtag strategy across all social networks. Failure to create and utilize an Instagram hashtag strategy – for contests, promotions, events, etc. – is asking for social media marketing failure.
#4. Hiding In Plain Sight
Do you have a hashtag strategy in place but don’t seem to be growing your Instagram follower count? A huge exposure-killing mistake some businesses make is accidentally setting their photos and videos to private. Make sure to review your privacy settings to ensure your Instagram for business account isn’t hiding from potential customers and followers.
Are you reviewing your social network analytic on your Facebook for business and other social channels to ensure your daily actions are producing effective online marketing results? If you don’t do the same for Instagram, then you are making a big mistake. Use an Instagram tool like GramDominator to make your Instagram marketing campaign a piece of cake, by scheduling your posts to spread it among your followers throughout the day. Using GramDominator, you can directly connect with your audience and encourage their engagement with your brand.