When it comes to marketing your company and its products and services, you probably already know that social media can be a powerful tool in your arsenal. With so many apps and platforms to choose from, how do you determine which ones are right for your social media marketing?
Facebook is a great platform for giving your customers and prospects the opportunity to engage with your products and brand by sharing their experiences or sharing your content. Twitter is perfect for getting a quick message out to your audience in real time. But to tell your brand’s story, you need to harness the power of visuals that Instagram offers.
Since its inception in 2010, Instagram has grown to more than 300 million users. The combination of simplicity and stunning visuals has proven to be quite enticing to consumers around the world. Not surprisingly, 86% of 2015’s Top 100 Brands have capitalized on this popularity with an active presence on Instagram.
So how have these heavy hitters successfully leveraged the Instagram app to connect with their brand’s fans and customers? Most of their posts can be categorized under one of these four types:
The Behind-the-Scenes Post