Want to have a number of followers? Want to be the king of Social engagement? If anyone would ask these type of questions then let me tell you the one and only answer “Instagram”. Instagram is the reason because of whom the craze of selfies has been grown rapidly. People are less active in work but much active on Instagram.
With 500 million users, it is not easy to stand out from the crowd on Instagram. Creating your account and posting amazing pictures is not enough to be expertise with Instagram. You need to have a creative mind as Instagram is quickly becoming a focal point for many popular brands. But again there is the same point “what makes your brand different from others?”
It is no surprise that gaining more Instagram followers is a high priority for any businessman to promote his product. You must be thinking about many strategies to be in the top of the list of Instagram users but the single point which you must keep in your mind is ‘innovation’.
There are plenty of guidelines which can make you expertise in the Instagram world but the most important guidelines can be learned from this content. The points which I am going to describe are beneficial for your business as well as personal use.
1: Maintain Consistency of Imagery and Theme
Posting an image and theme on Instagram might be the easiest thing to do but sticking with a creative theme and posting images to nail-down the viewers with your signature style goes a long way. Being consistent on themes also keep people coming back to your Instagram account.
One of my favorite example and might be yours is a popular travel photographer, a blogger, and Instagrammer ‘Matthew Karsten’. Doing things like hitchhiking across the United States, scuba diving around the world, trekking remote mountain ranges, photographing northern lights in the artic are some of the activity what he has done in last five years.
2: Help Customers by Utilizing Instagram’s Grid Layout
Any Instagram user with a little bit idea also must be familiar with this platform and must be knowing that Instagram appeals a clean and grid-style design. If you visit any user’s profile then you must look their images which laid out in a grid with four or more images across. Mostly these grid layouts are in the use of chef to ignite awareness to the dish and increase customer engagement.
This content would be unreasonable if I would not mention the name of popular and clever Foodstagrammie ‘Reynolds’, who turned its account into a giant dinner table by Sticking together all the delicious dishes which has driven much traffic to their website also.
3: Engage Your Audience with Interactive Contests
The most promotional attempt to make your contest is engaging your audience through Instagram. It would be easy for anyone to have an approach to impress audience by Instagram grid Layout. The square pieces of the grid should be designed in a way to describe all the activity of contest.
Here is an example of ‘Kenneth Cole‘, who has launched a selfie contest with a name #DressForYourSelfie. This selfie contest has collected good reviews as it has given the chance to win free shoes for a year by posting the selfie to Instagram using #DressForYourSelfie.
4: Use Instagram for Recruitment
Posting resume is old fashioned nowadays. There are so much opportunity to get a job with the help of Social media. Instagram has its latest trend to find the brilliant mind through their Instagram account.
I remember the name of Marc Jacobs, who has created the hashtag #castmemarc as a casting call to recruit modeling talent and it has increased brand awareness on Instagram.
If you are still planning the strategies then my blog would be of no use so, please try any of the mentioned guideline and expertise your knowledge about Instagram.
Your reviews and feedback would let me share more blogs with you.