Instagram is a free application used mainly by smartphone users that allows the sharing of photos and short video leaving little room for words and this is one of the reasons why the presence of this company could be influential to your brand.
Let’s see why.
Images and numbers: one of the two reasons why being on Instagram
A study shows an irrefutable fact: the images are processed by our brain 60000 times faster than text. In addition to being processed faster, we are prepared directly from our long-term memory, unlike text, and, for this reason, can stay engraved in our memory indelibly.
This is possible because the images attract us, it not only communicate a message but affect us emotionally.
The ability to create emotion through an image is one of the reasons why Instagram can help to spread your message and increase your awareness of your brand.
Instagram is underestimated by many, but it is a social network that can disseminate the moments of daily life that characterize what you do and what you are, without too many words but with so many images and numbers.
With 60 million photos uploaded every day, 84.4 million of comments, 1.6 million of “likes” on the photos uploaded. We see specifically how we can become a part of these numbers and how they could benefit for our online presence.
Abstract: Identify your target
Instagram is a popular app among teenagers and youths. For this reason, it is a social network fast, instinctive and above all young.
One of the first things you should ask before you figure out if this company can or cannot do something good for us is: how old is my ideal follower?
It’s a fact that Instagram is used a great deal from the young generation, it touches 67% of presence and interaction for the band 18-35 years, followed by the band 12-17 years with 20% and for the adults 35-53 years remains 13%.
Instagram: instruction for use
Once you find your target and ranks the ability to achieve it through this application, you need to know HOW to correctly use Instagram to promote your brand.
Come to order:
1. Profile Photo
If you’re a company, choose the image of the logo of the company and keep the colors representative of your brand. Do not confuse your possible followers using other colors or images. If you are the protagonist of your business, use the photos you use on your site or other social web, it will be more easily identified and recognized.
2. Use Bio
You have 200 characters to write in the space reserved for the biography. Use short but incisive bio must describe very simply that you care.
In addition, add the URL of your website; because this will be the only part of your profile where the link to your site will be clearly visible.
Instagram User is the curious one, therefore, share captivating images. Rather than capturing the same products or services in your care, share images which depict the lifestyle that characterizes your brand.
Show the realization of your product, the launch of a new world premiere, those who work with you. It tells the story of your daily life through spontaneous images but directs your user understand who you are and how you work.
Ask yourself, what can I show my ideal customer to give him a reason to follow me?
4. The description of the picture
When you share a photo, you can write all that may be related to that picture. Hashtag becomes all the words that come to your mind and keep in mind that Instagram is your chance to be achieved by picking out the most popular hashtag. The trick is to combine evenly hashtags associated with the image. One idea would be lost in a sea of words, and words without an image could be ambiguous.
The right combination of the two allows you to get a high communicative power, increases the capacity of understanding and synthesis of the concept that you want to communicate.
5. Explore to interact
Go to the “Explore” and do a search using the hashtag of your sector. Try to identify the influencers in your industry. Interact with them and continue to handle the sharing of your images.
6. Create your #hashtag
Choose a word or group of words that represent your short Hashtag.
Enter it in the description of each shared image and if you use the same hashtag on other social, especially twitter. Your hashtag should become your brand, a way to be recognized and widespread.
If you can use this tool and you enter the URL of your website on your bio as recommended, a unique hashtag could afford to get more traffic and reputation in your industry.
If you can make the tag in the photos you share. You can tag your team and your followers. In this way, your images will be more visible and, therefore, accessible. Do it consistently, the goal must always be to create useful content and to represent your brand.
Once you have created your Hashtag you initiate a Contest.
Invite the company where you have more interaction, Facebook, twitter, or both, to post photos on Instagram with your #hashtag attached in exchange for a prize for the winner that will get the best photo.
The contest must be consistent with your mission and that for which you want to be recognized, but it can be a great tool to improve your reputation and your reach.
9. Sharing with other Social
If you are new to Instagram or if you’re present for a while ‘but not getting the interaction that you want, get help from your presence on other social media platform. Make it known to your followers on twitter that you have a profile that updates constantly on Instagram.
On Instagram, you can do short video, 15-second maximum. If you can, so, entertain your users showing some interesting “behind the scenes”.
It stimulates the curiosity of your followers and gladdens their hunger for information with a few preview that can tease. The videos on Instagram are activated immediately and if they manage to attract attention can be a useful tool for the dissemination of your brand.
Now the word goes to you, have you ever tried to promote your brand on Instagram? What difficulties have you encountered? Share with us in the comment section below to help you in a better way.